November 11, 2016 — Most people think of website content as static pages that hold basic information. This is not the best way to engage your site visitors and grow your business.
Instead, it’s possible to create website content that’s a dynamic story told through the pages of your website. In this way, your website becomes a *process*, not just a dumping ground for information.
This talk is all about how to identify a goal for your website and develop a clear strategy to guide your visitors through your website in a way that gets them to do what you want them to do, whether that’s build your list, sign up for a session, or buy your product.
November 11, 2016 — When opportunity knocks, it doesn’t always take the form you would expect. In August of 2016, I left a decade-long career as a professional chef to become the COO and part-owner of a digital agency. This talk is for would-be entrepreneurs, career changers, and just about anyone else that is thinking about taking a leap. It’s about preparing for the worst, expecting the best and trying to break free of the future we write for ourselves.
This talk is more than just a personal story. It’s a step-by-step guide through the transition of “employed,” to “self-employed,” and finally to “employer.” I’m not leaving anything out.
November 10, 2016 — How many of us work for people, or answer to people that ultimately have no real understanding of what we do? Janel’s guess is a lot of us. Learning to talking around tech terms to make yourself understood, or at least get the resources your project needs, can be an art.
November 10, 2016 — Knowing how to build a site with PHP & CSS is very helpful when it comes to building a site for clients. But it isn’t the only thing you need.
Knowing how to get clients, how to manage clients, how much to charge them, and how to get them to recommend you to other clients are things that every business owner should know.
November 10, 2016 — There’s a huge community of WordPress enthusiasts out there. Getting them together though can be a bit like herding cats. This town hall is hosted by Cami Kaos and Jeremy Green. The town hall format allowed attendees ask the speaker a number of questions on a specific topic.
November 9, 2016 — Forms have become one of the primary tools for user engagement. Like it or not, how your forms are designed and utilized can make or break the effectiveness of your site. Learn some tricks to creating effective forms that engage users and increase conversion rates.
November 9, 2016 — Building a WordPress site is one thing – turning that site into a revenue-generating machine is another. The town hall format allowed attendees to ask the speaker a number of questions on a specific topic. Here is an hour of eCommerce question and answer.
November 9, 2016 — Clients come to me with websites that “A Friend” set up for me.. and it doesn’t work. Of course it can be pretty because it’s WordPress but HOW can we make it work?
November 9, 2016 — For anyone who’s built a product or has a service you know that it’s not as simple as “build it and they will come”. Knowing where to find new customers, how to get them to your site, and how to A/B test your site is just as important as building the site in the first place.
November 9, 2016 — One of the best things about WordPress is how you can pick from thousands of free themes. But to pick the best theme for your site you have to know a little bit about design.
This session consists of a mix of real-time critiques followed by brief Q&A interludes to give attendees an opportunity to follow up with questions for each entry.