November 2, 2016 — Die Session zeigt das Zusammenspiel zwischen Keywords & SEO mit WordPress.

November 2, 2016 — Evaluierung und Integration einer zentralen Management-Lösung.

November 2, 2016 — In this talk, seasoned creative director Sara Cannon will dive into the intersection of strategy and creativity through discussing how knowledge can inform design decisions. She will be looking at how different methods of research, data-collection, and strategical thinking can play into the creativity behind designs. And how at the end of the design process, you can measure success.

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November 2, 2016 — Most freelancers sell WordPress as a service: installing WordPress, customizing WordPress, and extending WordPress. These freelancers, and the services that they offer, share one thing in common: income is directly related to time spent. If you want to make more money, you have to find more clients and put in more hours. It just doesn’t scale.

What if I told you that the opportunity for a product business goes beyond plugins and themes. You can productize your services and scale your work so that your hours don’t increase at the same rate as your profits. Using personal examples and identifying use cases scattered throughout the WordPress ecosystem, I will show how to separate your time from your income with a product approach to selling WordPress.

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November 2, 2016 — There is one thing that many people have difficulty when it comes to writing; coming up with content ideas which people are looking for.
The other difficulty is that not everyone can afford to pay hundreds of pounds for different tools which can help you to come up with content ideas.

So what do you do? Well just use Google, search and that’s it. It’s that simple, except there are various tactics and hacks which are unknown to many people which can help to extract more keyword data from Google. And it is these data which can help you to find out what people are searching for and how they can inspire you to create content.

This topic will be a live demo of how you can find endless content ideas using just the Google search page. I will not be using PowerPoints, whiteboard, blackboard or flip-chart. Just Google.

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November 2, 2016 — The Voice within Your Interface: An Easy Way to Grow User Retention

Beyond the functionality they are meant to serve, products that require interaction speak to users. Some have a friendly, reassuring voice, others send confusing messages or don’t speak at all.

This presentation focuses on the various types of messages that can be used inside the interface of a product to improve the user journey. From success and error messages to guiding tooltips or new feature announcements, we will talk about when to use and how to design the voice inside our products.

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November 2, 2016 — Knowing your words’ worth: Content creation for websites

This talk will focus on the importance of quality written content for websites and how to create it. The talk would highlight the following topics:

How writing for the web differs from print content creation
Writing SEO content – what it is and why it matters
How to create quality, SEO content for websites: i.e. incorporating keywords and long-tail keywords/phrases; using action words; keeping sentences short and eliminating filler words
Why the quality and usefulness of your content matters to Google (and site visitors)
Why editing is key for good content creation
Brief overview on writing business blogs (if there’s time)

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November 2, 2016 — This talk will show real-life examples of some of the possibilities that the new WordPress Rest API gives to web developers to supercharge their non-WordPress sites and apps.

The talk will highlight the following topics:

Brief introduction into what the Rest API offers and why it is such a big deal.
An example of using the Rest API for user management (including how to make it work cross domain).
An example of using Wordpress as a payment server on a non-WordPress site and restricting access to features based on roles.
An example of using the Rest API in a hybrid app.
Other awesome possibilities…

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November 2, 2016 — A lot of developers and WordPress experts tell people what to do with it and how awesome it is.

As a WordPress user and developer for nearly 12 years, I think it is important for business owners and small agencies to understand the common traps of using such a user friendly system.

So I am going to concentrate on highlighting areas that people need to be wary of in order to create great, effective and excellent value Wordpress websites.

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November 1, 2016 — SEO best practices that developers should keep in mind when they are building a website.

Learn, how as a web developer, you can build search engine friendly websites for yourself and your clients.
The session will take you through the various on-page ranking factors that you should pay attention to when building and launching a new site.

This presentation is for developers who want to get better results from their websites.

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