April 14, 2016 — Have you found yourself in a situation where you need to drop a client but are worried about damaging your professional reputation? Nearly every freelancer has or will find themselves facing this dilemma. This talk will highlight 1) Which qualities make a client worthy of firing, 2) How to recognize those warning signs ahead of time (as early as during a sales call!), 3) How to break ties cleanly and professionally, and 4) How to avoid attracting “bad clients” in the first place.

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April 14, 2016 — It’s a different world from the early 2000s days of personal blogs. Now we live in a world of Google, anonymous internet trolls and plugins which can contribute – or detract – from conversations. When and how do you curate comments? How do you engage people who use your website from conversations into communities? We’ll use this roundtable as an opportunity to share what has worked, what hasn’t, and swap war stories.

April 14, 2016 — Hello! Hola! Bonjour! Does your business serve customers that speak different languages? If so, your website should too! This session will teach you how to make your website multilingual. We’ll compare some of the plugins that add multilingual support to WordPress, talk about making themes & plugins multilingual ready, and anything else you may need to know to present your business to a global, multilingual community.

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April 14, 2016 — Whether you’re a developer, a designer, or just an user, you’re welcome to help make BuddyPress even better! We will see an overview of ways to get involved and help out in this talk. If you love BuddyPress as much as we do, contribute to the project we all love! Your participation is vital to the BuddyPress project.

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April 13, 2016 — E-commerce used to suck. You had to manually build a content management system, write code to integrate with a payment gateway, and worry that there was a security hole somewhere. Now with solutions like WooCommerce you can build an e-commerce store in 30 minutes. Yes seriously. It doesn’t require code and it’s 100% free on the WordPress.org repository. Come learn how to build your own online store and start selling anything beautifully.

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April 13, 2016 — Au WordCamp Paris 2014, Thierry Pigot nous parlait du coût d’un site internet. Sa méthode de calcul reposait notamment sur le calcul des charges en interne pour calculer le prix de vente.

Mais existe-t-il d’autres méthodes ? Notamment basée sur la valeur créée pour le client ?

Comment se fait-il que certains arrivent à vendre des sites à 10 000 € quand d’autres n’arrivent pas à facturer plus de 1 000 € ? Faut-il être un commercial aux dents longues ou un marketeur manipulateur pour être enfin payé à notre juste valeur ?

Nous verrons dans cette conférence comment un changement de point de vue et quelques calculs permettent de facturer des sites bien plus chers… tout en restant honnête !

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April 13, 2016 — Organisation du travail, séparation des tâches, bonnes pratiques et importance du contenu : des pistes pour réussir le design de son thème WordPress.

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April 13, 2016 — C’est lorsqu’on est confronté à diverses problématiques qu’on apprend vraiment à utiliser une technologie (CMS, framework, language…)
Vous pensez vraiment connaître WordPress? Les erreurs à éviter ?
Cette conférence traitera des points suivant :
– les fausses bonnes pratiques que l’on trouve sur certains tutos
– utiliser un plugin de cache? C’est parfois contre-productif. Comment s’en passer et optimiser son site en ayant un meilleur rendement.
– Problèmes de performances? Sans doute un problème de conception à la base.
– Surcouches néfastes à votre projet sous WordPress (Symfony embarqué, Twig, framework, …)
– Décomposez votre WordPress afin de l’analyser pour connaitre les tenant pour une refonte ou évolution marketing

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April 13, 2016 — In this session you will learn:

• “The 9 Immutable Laws of Social Media Marketing”: The context for ALL successful social media marketing programs.
• “The 8 Stages of Engagement”: How to move the casual fan into a raving brand ambassador.
• “The 10th and final Immutable Law of Social Media”: The formula for building engagement!
• What it takes to TRULY be successful in social media marketing in 2015 (and beyond)

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April 13, 2016 — Cos’è un tema WordPress, l’anatomia di un tema, la gerarchia dei template, l’uso dei Template Tag, la personalizzazione tramite Customizer e Child Themes.

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