May 13, 2025 — Great design gets users to click, but clear, concise, and thoughtful writing keeps them engaged. Here in this topic, we’ll explore the often-overlooked but powerful role of UX writing in creating user-friendly and effective websites.

We will discuss how clear navigation, actionable buttons, and thoughtful microcopy bridge the gap between design and usability. Whether you’re a WordPress developer, designer, product designer, system designer, copywriter, or content creator, discover tips to enhance your website/products with small changes that make a big impact.

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May 5, 2025 — ¿Eres parte de la comunidad de WordPress y quieres expandir tus servicios?
En esta charla aprenderás cómo configurar WooCommerce desde cero para ofrecer soluciones de comercio electrónico a tus clientes. Cubriremos desde la instalación hasta la configuración de métodos de pago, envíos y otros aspectos clave. ¡Aprende a crear tiendas online profesionales que tus clientes amarán!

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May 5, 2025 — In this inspiring session from EmpowerWP, Poonam shares how the open-source ecosystem—especially WordPress—can unlock life-changing opportunities, regardless of your background or location.

WordPress is more than just a platform; it’s a global gateway. From freelancing and remote work to community contributions and career growth, Poonam explores the many paths WordPress can open. Whether you’re just starting out or aiming to level up, this talk is a roadmap to growing, connecting, and thriving in the digital world.

Poonam is a passionate WordPress contributor and a Happiness Engineer at ThemeIsle, where she blends technical skill with a love for helping people. As a dedicated professional and proud working mom, she proves that with passion and perseverance, you can create a fulfilling and balanced life through the power of open source.

May 5, 2025 — Presented at EmpowerWP, a Women’s Day event celebrating the journeys and contributions of women in the WordPress ecosystem, this session by Nikita Varma is a powerful guide for anyone looking to enter the tech world—without a traditional tech background.

With over 9 years of experience in marketing across e-commerce, health tech, fintech, and edtech, Nikita shares how she built her career in the digital space by focusing on strategy, growth, and adaptability.

Through her honest storytelling and practical advice, she encourages attendees to embrace their strengths, pivot fearlessly, and carve their own space in tech. This session is especially valuable for non-tech professionals, career switchers, and aspiring marketers ready to break into the industry with confidence.

May 5, 2025 — This video features three inspiring women who share their personal journeys, lessons, and insights from the tech space and beyond:

Parul Shrivastava – A MarTech expert with over 16 years of experience.

Arshi Khan – Entrepreneur and founder of StudentKhabri & CollegeKhabri.

Manisha Lakhwani – A freelancer, reflecting on her growth and the opportunities freelancing brings in today’s digital world.

Together, they inspired and motivated the audience to show up, take space, and believe in their ability to lead—regardless of where they come from or their age group. A must-watch for anyone seeking encouragement to enter and thrive in the digital and tech-driven world.

May 5, 2025 — ¿Sigues utilizando sliders o popups invasivos en tus sitios WordPress? Este panel de discusión reúne a profesionales de la comunidad para explorar prácticas y tecnologías que hoy resultan innecesarias, obsoletas o incluso contraproducentes al desarrollar con WordPress.

Conversamos sobre errores comunes como:

* Priorizar escritorio sobre móvil en la planificación del diseño.
* Incrustar contenido con iframes sin control.
* Forzar interacciones mediante trucos de marketing.
* Plugins mal configurados o desactualizados (SSL, SMTP, caché, CDN, compresión de imágenes).
* Traducciones automáticas que no respetan el contexto.
* Componentes de accesibilidad mal implementados.
* Abuso de tutoriales dentro del panel de WordPress que entorpecen la experiencia.
* SEO y analíticas fragmentadas con múltiples etiquetas.

Además, resaltamos la importancia de mantener versiones actualizadas de PHP, MySQL y otros elementos del servidor para garantizar rendimiento, seguridad y compatibilidad.

Este panel es una invitación a repensar nuestras herramientas y procesos, y a construir experiencias web más limpias, eficientes y centradas en el usuario.

May 5, 2025 — WordPress es una de las plataformas más flexibles y versátiles para la creación de sitios web, pero muchas veces las plantillas prediseñadas no cumplen exactamente con la visión que tenemos para nuestra marca o negocio. Si quieres llevar el diseño de tu web al siguiente nivel y personalizar cada detalle para que se vea exactamente como lo imaginas, el CSS personalizado es la clave.
Con CSS (Cascading Style Sheets), puedes modificar colores, tipografías, tamaños, espaciados, animaciones y prácticamente cualquier aspecto visual de tu sitio web. Ya sea que quieras ajustar un botón, cambiar el diseño de los encabezados o hacer que tu página destaque con efectos dinámicos, aprender a implementar CSS en WordPress te dará el control total sobre la apariencia de tu web.

### ¿Por qué usar CSS personalizado en WordPress?

Personalización total: No dependas solo de las opciones de tu tema; modifica cada detalle a tu gusto.
Diferenciación de la competencia: Crea un diseño único y atractivo que haga que tu web se destaque.
Mejor experiencia de usuario: Ajusta el diseño para mejorar la navegación y usabilidad.
En esta guía, aprenderás cómo agregar CSS personalizado en WordPress ¡Empieza a darle un toque profesional y único a tu web con CSS!

May 2, 2025 — La charla de Hector de Prada habla de la importancia del mantenimiento web en WordPress, detallando las tareas esenciales y presentando una amplia variedad de herramientas gratuitas y de pago para llevarlas a cabo. Además, explora el potencial de ofrecer servicios de mantenimiento como un modelo de negocio recurrente y rentable para freelancers y agencias, analizando la creación del servicio, planes de precios, captación y retención de clientes.

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May 1, 2025 — In the ever-evolving digital landscape, your website’s success depends on more than just an attractive design or smooth functionality. To truly capture and sustain the attention of visitors, you need a strategy that speaks directly to them. But how do you know if your website is engaging enough? How do you know if it’s doing what it’s supposed to do?

This session dives deep into the strategies that will help you unlock your website’s full potential. You’ll learn how to assess your website’s current engagement level and identify the gaps that may be holding it back. We’ll break down the core elements of a high-engagement website and share actionable strategies to enhance content, improve user experience, and optimize conversions.

Key focus areas:

Understanding engagement: How to define engagement for your website and why it matters more than ever.
Assessing your website’s needs: Learn how to identify areas that need improvement through data, testing, and user feedback.
Creating compelling content: The power of storytelling, visuals, and calls-to-action that keep visitors hooked.
Optimizing user interactions: How small tweaks in site navigation, speed, and design can drastically improve engagement.
Tracking and measuring success: Learn what tools to use for tracking user behavior and understanding how well your strategies are working.
Whether you’re running a personal blog, a business website, or an e-commerce platform, this session will provide the insights and tactics you need to create a website that doesn’t just attract visitors but keeps them engaged and coming back for more. Ready to start listening to your website’s needs and watch your engagement soar? Let’s get started!

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May 1, 2025 — Compartiré una breve lista de pasos y/o herramientas que en base a mi experiencia considero importante para usar WordPress y programar, es enfocada en personas que no tenga conocimiento previo de programación o de WordPress.