May 20, 2024 — In a landscape where more than 40% of websites are powered by WordPress, its sheer size makes it an attractive target for hackers. It’s our collective professional duty to enhance the security of the WordPress ecosystem as much as possible, for the sake of our clients and for WordPress itself.

During this talk, Maciej will cover:

1. The Hacker’s Mindset: Ever wondered what drives someone to target a website? Whether it’s for financial gain, the challenge, or just the thrill of it, we’ll explore the motivations of these cyber attackers to help you better protect your site.

2. Securing Your Digital Domain: I’ll share real-world examples of security breaches. Learn from both the successes and mistakes of others to bolster your defenses.

3. WordPress Security Fundamentals: Uncover the essential security measures every WordPress site owner should implement.

4. Best Practices for Enhanced Security: It’s not about heroics; it’s about consistency.

5. Your Security Toolkit: The right tools can make all the difference. Discover the essential security tools

6. OWASP overview and what it can teach your

By the end of this session, you won’t just be aware of the dangers lurking in the digital shadows; you’ll be equipped with the knowledge, tools, and practices needed to shield your website.

Get ready to enhance your WordPress security with confidence and perhaps enjoy the process too. Let’s embark on this essential journey to secure our digital assets and make the internet a safer place, one WordPress site at a time.

May 20, 2024 — Why is it crucial to consider performance and optimization? What tools are available for this purpose, and is automation possible?

Examples of actions / tools to avoid and strategies for preventing issues such as server downtime and dissatisfied clients.

How to do it? How to Start a New Routine and Stick To It.

May 20, 2024 — O Doutor Finanças é uma marca maioritariamente digital, em constante evolução e desenvolvimento, em que a sua face mais visível e porta de entrada para o negócio é o seu portal.

Fazer o re-branding de uma marca como esta, que já é considerada uma Love Brand, traz cuidados acrescidos, pois implica pensá-la de forma transversal, garantindo que se criam as bases certas para que ela possa crescer, sem perder coerência. O re-design de um portal com mais de 1,5 milhões de sessões/mês de uma marca já estabelecida tem os seus desafios.

É precisamente essa a história que vos quero contar, a evolução do portal do Doutor Finanças ao longo destes 10 anos de existência, e como esse caminho e o processo actual de re-design tem influenciado a marca.

May 20, 2024 — Recentemente, o WordPress introduziu os block bindings, que essencialmente permitem especificar que um atributo de um bloco não é proveniente do próprio bloco, mas sim de uma fonte externa.

Por padrão, uma fonte externa oferecida é a meta source, que permite, por exemplo, associar o texto de um determinado parágrafo a um campo meta específico.

Nesta apresentação, vamos explorar o que são os block bindings, como criá-los e utilizá-los para oferecer novas interfaces aos utilizadores, simplificando a edição dos seus conteúdos e dados estruturados. Após esta apresentação, serás capaz de permitir aos utilizadores do teu site editar os campos personalizados de forma totalmente visual, utilizando uma interface moderna que tu próprio defines. Em vez de se limitarem a um formulário comum e genérico, os utilizadores terão uma experiência mais intuitiva e eficaz.

May 20, 2024 — Now, in 2024, 43% of the internet is fully editable by users. This milestone was achieved largely thanks to Block Themes – a revolutionary feature that represents a pivotal change in the WordPress ecosystem, transforming our approaches to website construction.

But what makes Block Themes a game changer that’s here to stay? We’ll explore the impact of FSE on theme development, user experience, and the broader WordPress ecosystem. Learn how it fosters innovation, streamlines the design process, and opens up new possibilities for creativity and efficiency.

At this presentation, we’ll dive into the possibilities the Block Themes brought to WordPress, where customization is seamlessly intuitive, profoundly flexible, and accessible to all.

You don’t need to have any technical background. If you are:

A WP user: you’ll see how useful this will be for your web projects
A newcomer: Experience the most widely used CMS in action.
A developer: you’ll see how you can improve your frontend development and optimize your time
Join us to discover the full potential of the Block Themes together!

May 20, 2024 — This presentation is designed for e-commerce professionals, digital marketers, SEO specialists, and business owners looking to understand Search Generative Experience, and how to efficiently and successfully implement it using AI tools.

Attendees will leave with a clear understanding on how to optimize their e-commerce sites for visibility in the new search engine experience.

Understanding SGE and AI in the context of SEO: We look at the fundamentals of SGE and the evolving AI landscape. We briefly look into how it is making old school marketing redundant and too slow.
Impact on e-commerce site visibility: We look at how SGE and changes in the search engine landscape will affect the visibility for e-commerce sites.
Adapting e-commerce SEO strategies for SGE: How can you adapt your e-commerce marketing and growth strategies to SGE.
Implementing changes on e-commerce sites using AI: How can you efficiently implement these changes using AI.
Future-proofing your e-commerce site: How will this future proof your e-commerce site and what do you need to keep in mind in the future.

May 20, 2024

May 19, 2024 — Enfréntate a los retos diarios en torno al mantenimiento y rendimiento de WordPress a través de una serie de comparativas A/B basadas en situaciones reales.

Adquiere las herramientas para decidir con confianza.

No dejes pasar esta oportunidad de profundizar en las mejores prácticas de WordPress.

May 17, 2024 — SEO & Programmatic SEO: What is programmatic SEO? What is the difference in regular SEO and Programmatic SEO?

Pillars of Programmatic SEO: There’re three pillars for the Programmatic SEO. These are the basement for the SEO strategy that will be implemented with an unique approach.

Steps to Implement Programmatic SEO Strategy:

There’re 5 steps to implement a successful programmatic SEO strategy. With these five steps it will be explained that how to get success with actionable tips and tricks for each of the steps.

Niche and Competitor Research (it’s not for every business, so it’s crucial that one identifies the right niche and right competition)
Identify the modifiers and head terms (It belongs to the keyword that will be separated while applying the SEO strategy)
Picking of long-tail keywords (Keyword picking is another crucial aspect as not all types of keyword will work here)
Create appropriate landing page (Here is the place that requires coding. But as a non-coder, it is possible to get the desired result, thanks to WordPress)
Optimization for Better UX (A better UX will drive revenue more than what w can imagine, putting time and effort in here always worth it)

Presentation Slides »

May 16, 2024 — In this lesson, we will learn how to configure a privacy policy and how to integrate it into your footer.