Author Archive

  • From Enthusiast to Active Contributor: How (and Why) to Give Back to the Community

    WordCamp Sofia 2025Speaker: Rade Jekic

    February 14, 2026 — Open source projects like WordPress thrive on the passion and dedication of their contributors. But how does someone move from simply using WordPress to becoming an active contributor who helps shape the platform’s future? In this session, we’ll explore the personal and collective benefits of contributing to WordPress. You’ll learn why giving back matters, how even small contributions make a big difference, and what steps you can take to get started. Drawing from my own journey as part of the WordPress Training Team, the group behind learn.wordpress.org site, I’ll share real examples of contribution in action: from writing lessons and translating content to mentoring newcomers. By the end, you’ll see that contributing is not just about improving WordPress; it’s about growing as an individual, connecting with people around the world, and being part of something bigger than yourself.

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  • Vibe Coding + WordPress – Ерата на (качественото) програмиране без код

    WordCamp Sofia 2025Speaker: Oleg Petrov

    February 14, 2026 — Олег споделя полезни насоки за качествено правене на плъгини за WP с Cursor, както и практически съвети за изготвяне на spec-driven context engeneered WordPress Developement за непрограмисти.

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  • LLMs in Your Project: Prompts and beyond as integral part of WordPress Products

    WordCamp Sofia 2025Speaker: Nemanja Cimbaljevic

    February 14, 2026 — AI Services plugin was introduced to offer a unified API layer for multiple AI providers (OpenAI, Anthropic, etc.), making it easier and more secure for developers to use models mentioned above.

    All this comes with new challenges that all of us have to be aware of, like:
    – API Authentication & Security
    – Prompt Design and Context
    – Cost Management
    – Performance & Asynchronous Processing
    – Fallback Behavior and Errors
    – AI Content Transparency & Ethical LLM
    – Server-Side vs Client-Side AI

    This talk should serve as a building ground, and starting point for anyone who is looking to come on board with LLMs how to do it in smart, safe and ethical fashion.

  • The 7 Security Layers, One OSI to Rule them All

    WordCamp Sofia 2025Speaker: Robert Jacobi

    February 14, 2026 — Learn the basics of the OSI (open systems interconnection) Security Model. Why it matters for open source projects, what you can control, and how to protect yourself from ongoing and increasing types of threats. Additionally, a quick overview of the Software Bill of Materials (SBOM) and Supply-chain Levels for Software Artifacts (SLSA) especially in light of the EU Cyber Resilience Act. Leave with an understanding of what you can review, measure, and protect today.

    Presentation Slides »

  • From Static to Dynamic: Mastering the Interactivity API

    WordCamp Sofia 2025Speaker: Ryan Welcher

    February 14, 2026 — With the arrival of the **Interactivity API**, WordPress now offers a native, declarative way to add client-side behavior to blocks using directives like `data-wp-on–click`, `data-wp-bind`, and `data-wp-context`. Developers can define reactive behavior, state management, and side effects—all while staying in the WordPress stack.

    In this developer-focused talk, we’ll explore:

    – The architecture and goals of the Interactivity API
    – How to mark blocks as interactive with `supports.interactivity`
    – How to use directives to handle clicks, toggle classes, bind data, loop over arrays, and more
    – How to define a store to manage shared state, actions, and side effects
    – Real-world examples including:
    – Button toggles and UI state
    – Gallery sliders using Core Image blocks
    – Query Loop filtering and SPA-style navigation—without a full page reload

    Presentation Slides »

  • Panel Discussion: WordPress in the Age of AI

    WordCamp Sofia 2025Speakers: Oleg Petrov, Nemanja Cimbaljevic, Petya Raykovska, Ryan Welcher, Nikolay Bachiyski

    February 14, 2026 — Join leading WordPress experts for an engaging panel discussion on how artificial intelligence is transforming the WordPress ecosystem. From content creation and automation to smarter site management and personalized user experiences, the panelists will share their insights, experiences, and predictions on the evolving role of AI in web development. Gain valuable perspectives on emerging tools, best practices, and how to prepare for the next wave of innovation in WordPress.

  • Колко струва моят WordPress бизнес?

    WordCamp Sofia 2025Speaker: Lyubomir Rusanov

    February 14, 2026 — Всеки собственик на бизнес трябва да има представа, колко струва неговият бизнес. И дали с неговите ежедневни решения, повишава или намалява тази стойност. Ще разкажа, как да увеличаваме дългосрочно стойността на бизнеса си като WordPress разработчик, като същевременно генерираме приходи за себе си.

    Presentation Slides »

  • Get More Clients to your Agency by Leveraging All Your Channels

    WordCamp Sofia 2025Speaker: Elli Mouchtari

    February 14, 2026 — Growing an agency is not only about good work, it’s about finding the right clients. In today’s competitive environment, agencies need to make the most of all available channels to attract clients.

    In my talk, „Get More Clients to Your Agency by Leveraging All Your Channels“, I share strategies that combine both traditional and digital marketing methods, showing how a coordinated channel approach can boost agency growth.

    My goal is to provide participants with practical advice and actionable insights they can immediately apply to their own business.

    Presentation Slides »

  • The Last-Click Lie: Why Your Marketing Attribution is Broken and How to Fix It

    WordCamp Sofia 2025Speaker: Evgeni Yordanov

    February 14, 2026 — This talk will give you a clear and simple guide to understanding your marketing’s true performance. We’ll cover:
    – Why last-click tracking is misleading and where it hides your most valuable marketing channels.
    – A common-sense way to see the whole customer journey, from the first ad they saw to the final purchase on your site.
    – How to connect the dots between your ad spend and your sales, so you can confidently invest in what truly grows your business.

    Presentation Slides »

  • Open Source двигатели на промяната

    WordCamp Sofia 2025Speaker: Petya Raykovska

    February 14, 2026 — В тази лекция разглеждаме някои от позитивните примери за това как WordPress и проектите с отворен код влияят на развитието на обществата (по света и) у нас, как насърчават доброволчество, подкрепят образованието, подпомагат предприемачеството и са в епицентъра на много инициативи за независима журналистика.

    Повече от всякога имаме нужда от тези истории – историите за това как технологиите могат да бъдат двигател на доброто – когато се използват с мисия и сърце.

    Presentation Slides »