October 19, 2025 — Googles Consent Mode v2 ist der neue technische Standard – und für viele ein Minenfeld. Scheinbar funktionierendes Tracking ist oft nur eine Illusion, die zu massivem Datenverlust führt, während man sich in falscher Sicherheit wiegt.
Dieser Vortrag ist ein taktischer Leitfaden durch das Minenfeld. Frank Mickeler deckt die häufigsten Fehlerquellen in Consent-Setups auf und zeigt, wie man mit dem GTM Preview Mode das eigene Setup auf Herz und Nieren prüft. Er erklärt die korrekte technische Umsetzung, damit man die Kontrolle zurückgewinnt und am Ende mit verlässlichen Daten belohnt wird.

October 19, 2025 — Vor lauter KI geraten die längst bestehenden Pflichten des Datenschutzrechts bei vielen Agenturen und Website-Betreiber:innen in den Hintergrund. Rechtsanwalt Martin Steiger zeigt, wie rechtssichere Datenschutzerklärungen gestaltet werden können, und erklärt, ob es die oft als nervig empfundenen Cookie-Banner überhaupt braucht. Er behandelt die Rechtslage in der Schweiz und wirft einen Blick über die Grenzen hinaus nach Europa.

October 19, 2025 — Remote work has its pros and cons. I have been from the two sides of the coin – being a regular member of a remote team and also managing a remote team. In this talk, I will speak from my personal experience and share insights on what I have found to work or not to work regarding remote work and managing remote teams.

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October 19, 2025 — During the lifecycle of a WordPress site, sensitive user data, payment information, and personal details are regularly exposed when database access is shared with developers, agencies, or third-party tools.

Many assume that data anonymization is complicated and time-consuming, so they avoid it altogether. But it really doesn’t have to be that way.

In this lecture, you’ll get an overview of the entire process and learn about the tools and techniques that make data protection achievable for everything from WordPress plugins to migration platforms. This is very significant because the wider adoption of better privacy practices strengthens the reputation of WordPress and benefits the entire ecosystem.

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October 19, 2025 — Whether you’re a developer, website manager, or business owner, you’ll learn how to improve your user experience and get better results.

In this talk, you’ll learn how to uncover hidden obstacles, fix the little problems that frustrate users, and turn every visit into a simple and enjoyable experience. You’ll see how good structure, clear content, and simple UX habits can significantly increase the value of a website for a business.

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October 19, 2025 — While security plugins provide valuable protection, true WordPress security requires a comprehensive, multi-layered approach. This session explores fundamental security practices including server hardening, database protection, authentication systems, secure coding, and incident response strategies that form the foundation of truly secure WordPress installations.

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October 19, 2025 — Predavanje namenjeno ne samo developerima, vec svima i svima koji žele da unaprede svoj radni proces i proaktivnost. Kroz praktične primere biće predstavljeni alati i tehnike koji ubrzavaju razvoj, olakšavaju saradnju i smanjuju repetitivne zadatke. Fokus je na realnim scenarijima iz prakse, sa ciljem da učesnici predavanja odmah mogu primeniti naučeno i postići veću efikasnost u svakodnevnom radu.

October 19, 2025 — Istraživanja u Americi pokazuju da osobe sa oštećenjem vida odustanu od čak 70% online transakcija zbog digitalnih barijera. To znači da mnogi e-commerce biznisi gube značajan profit jer ne prilagođavaju online okruženje potrebama osoba sa invaliditetom.

Cilj ovog predavanja je da pokaže kako se pristupačnost može iskoristiti kao strateška prednost i put ka rastu poslovanja.

Gledaoci će:
razumeti šta je digitalna pristupačnost i zašto donosi rezultate;
naučiti kako da izvrše brzu procenu pristupačnosti sopstvene prodavnice;
dobiti praktične savete i primere optimizovanih e-commerce rešenja;
saznati na koji način pristupačnost privlači ne samo osobe sa invaliditetom, već i širu publiku;
videti primer potpuno pristupačne prodavnice, kao i smernice za pristupačne mobilne aplikacije.
Predavanje je namenjeno vlasnicima e-commerce biznisa, direktorima prodaje, developerima, marketarima i product menadžerima.

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October 19, 2025 — U visokorizičnim nišama poput gemblinga, greške u SEO arhitekturi ne opraštaju: loše strukturiran sajt ne samo da ne rangira, već postaje meta svakog Google Core update. U ovom predavanju pokazujem kako da kroz WordPress izgradite čvrstu, skalabilnu i SEO-optimizovanu arhitekturu: od pametno organizovanih kategorija i taksonomija, preko unutrašnjeg linkovanja i tehničke optimizacije, do content templates koje se lako održavaju i prilagođavaju.

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October 19, 2025 — Marija talks about the process of the creation of small business websites in WordPress from the moment she gets the project from the clients to her process of listening, discovering, concept with an emphasis of the designing in the browser and testing to the creation of the WordPress files for the website with the focus on the latest version of the software.

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