October 4, 2018 — WordPress je celosvetovo najobľúbenejší redakčný nástroj na tvorbu a správu blogov a web stránok. Neustále sa vyvíja a jeho popularita z roka na rok rastie.
WordPress spája ľudí na celom svete – tvorí ho živá a zapálená komunita ľudí, nadšencov a vývojárov. Každý rok sa vo viacerých väčších či menších mestách organizuje obľúbená WordPress konferencia, ktorá nesie názov WordCamp a dopĺňa ju názov mesta v ktorom sa koná.

October 4, 2018 — „Sociálne média nie sú len sociálne siete.“ …povedal Lukáš Franko, ktorý nám na WordCamp Košice 2018 ukáže návod ako vytvoriť social media stratégiu. Spoznáme plátno social media stratégie, vďaka ktorému si doslova vyskladáme kampaň a stratégiu na mieru.

October 4, 2018 — Around 45% of what is classed as UK Business have little to no web presence and even for a large percentage of those who do, they are navigating through a minefield of online tools and platforms, with no direction. I will guide you through a series of steps to help you go and grow online with WordPress as a scalable platform. I will give you top tips on the many other steps that feed into your online presence, from content, to the many forms of marketing, measuring and tracking for success.

October 4, 2018

October 4, 2018

October 3, 2018 — Effective method of managing owned media

オウンドメディア運営で大切にしていることやページビューを伸ばすためにやっていること（チームづくり、運営体制、具体的な記事更新など）、自社サービスへのコンバージョンのために利用しているプラグインなどをご紹介したいと考えています。

October 2, 2018 — State of the Web
ウェブプラットフォーム技術の現在や、今どんなふうにウェブが進もうとしているのかをお話します。

Presentation Slides »

October 1, 2018 — How to create your blog that can change your life.

「ブログ（ウェブサイト）が、なんだか伸び悩んでるなあ…記事はコツコツ書いてるんだけどなあ…」という、ブロガーやメディア運営者さん向けの話です。文章だけでなく、動画やイラストを使って、ブログやウェブサイトのアクセス・滞在時間・コンバージョン その他を伸ばす方法、何よりも「印象に残り、人の心を動かすコンテンツを作る方法」を、実例も含めながら具体的にお話していきます。

Presentation Slides »

September 30, 2018 — As a commonly recognized symbol of commerce and logistics, the barcode is often taken for granted as the most primitive form of middleware. We think of them as tiny printed clipboards that transfer data from one computer to another. Barcodes have a plethora of uses in online transactions.

This talk focuses on building a barcode generating plug-in for WordPress, but will also cover the history of the barcode and how to recognize the various uses of barcode standards.

September 30, 2018 — In this age of digital marketing, many if not most business owners consider a website a stand-alone destination. Once it is built, they may just assume that visitors will automatically click, text or call if they are interested. In reality, no matter how much traffic you can drive to your website – whether that is through traditional advertising, digital ads or other business development actions – chances are very good that the largest percentage of visitors are genuinely interested, but not quite ready to buy.

Marketing Automation allows you to nurture the relationship over time, to educate, inform, flirt, promote, and stay top of mind as you deepen your relationship.
Marketing Automation allows you to create a ‘stickier’ website, with irresistible downloads, that enable your client to capture a prospect’s contact information.
Marketing Automation’s IP sensing code, can tell you who visited what pages, and later will sync up with contacts after they take action.
When a website is properly designed to utilize Marketing Automation, your client should be able to segment her or his prospects depending on the product or service they are specifically interested in. This enables the business owner to trigger a series of communications just on that topic – which should make these emails more welcome and more relevant to the consumer. Marketing Automation is a powerful tool to offer your WordPress client – not only that, but you can use it for your business too.