December 25, 2019 — This talk is a guided explanation on different kind of events you can host for your customer base, how events can positively impact your brand, the basics to planning events for your business, and how marketing plays an integral role in the success of those events. Events facilitate face-to-face interaction with customers, helping them to establish a much more personal, invested, and intimate relationship with your brand than what is possible in the digital space. Whether your business is large or small, events can help to grow and maintain your customer base. And the best part of it all is that a basic event is simple to plan, budget for, and execute.

Presentation Slides »

December 25, 2019 — Every site seems to have that one feature that, if it breaks, would be a catastrophe. Lost profits and angry clients are something we all want to avoid.

However, manually testing end-user experience on each code change can be tedious and time-consuming.

In this session, we will explore the fundamentals of Behat, a PHP-based acceptance testing framework, and look at some example tests covering critical features of WordPress sites.

Presentation Slides »

December 25, 2019 — Building a WordPress site is pretty easy; there’s loads of documentation and tutorials online, along with resources and forums when you get stuck. Building a GOOD WordPress site can actually be very difficult. How do you hand it off to a client (or your employer) so that all the content is editable? How can you make it fast AND maintainable? I intend to answer these questions and more, teaching you to become an expert in Advanced Custom Fields Pro and Custom Post Types.

Presentation Slides »

December 25, 2019 — Few topics make people nervous like asking to get paid and discussions of money. Maintaining clients can be one of the most intimidating aspects of working in the WordPress community, especially among freelancers and small businesses. This talk will discuss approaches to charging clients, how to filter out the clients you don’t want while attracting better ones, how to get them to agree to more money, and the idea of a more balanced lifestyle and how it relates to payment.

December 25, 2019 — WordPress 5 gives themers more control over the appearance of content and provides us with tools, both new and familiar, that allow us to integrate our theme with the new Gutenberg editor. This practical presentation will demonstrate how to extend a theme or child-theme for the content editing experience, an approach to theming blocks and taking advantage of Gutenberg’s features, and offer an example workflow using Vagrant and VVV for local development and Sass for structuring and generating CSS files. This presentation will also address the case where a site is using both Gutenberg and the Classic Editor plugin. Code examples used in the presentation will be published to GitHub.

Presentation Slides »

December 25, 2019 — Nous voulons tous utiliser WordPress en français et avec un français d’ici. La langue fr-CA était à l’abandon et il fallait trouver une façon de redresser la situation. Maxime et son équipe ont donné le premier coup de roue et la machine est partie. D’autres, dont Cédric, se sont joints au mouvement et plus jamais nous ne regarderons en arrière! Notre objectif : rendre tout l’écosystème WordPress disponible en Français du Canada.

Presentation Slides »

December 24, 2019 — For site owners, trying to manage SEO can get overwhelming quick. WordPress offers tips & resources, and plugins like Yoast and Moz certainly help. But the fact is that when it comes to SEO, no single platform is going to give you the answers you need. As an SEO professional, I help my clients cut out the excess noise in order to stay focused on the story THEY need to tell. Drawing from my background as a successful playwright, and from concepts in marketing such as Customer Journey Mapping, I will offer insight as to how to use SEO tools to TELL YOUR STORY. After all, that’s what you’re here to do, aren’t you?

December 24, 2019 — In this conference, I’ll be talking about how to incorporate this new JavaScript tool called Svelte. It’s a radical new approach to building user interfaces. How we can use it to build new powerful back-end plugins or themes or even use it in a child theme.

Presentation Slides »

December 24, 2019 — Let’s talk about the future of WordPress by starting with the past. Specifically, the challenge to learn JavaScript Deeply and why I believe it’s still our biggest opportunity.

We’ll also discuss the JAMstack, a modern web development approach using JavaScript, APIs, and Markup. It sounds new, but in fact, WordPress has been doing this since the first Gutenberg block!

Join me as I demonstrate using this approach with concepts related to Gutenberg, the WordPress REST API, the role of accessibility, voice as an interface, and more.

This session welcomes all WordCamp attendees whether you’re a seasoned developer or new the community. It’s designed to inspire and set the stage for what’s possible.

Presentation Slides »

December 24, 2019 — We all know how is important for our business to have a monthly recurring revenue (MRR) and everybody talk about it! It’s something you need to build into your business plan. It gives you peace of mind that every month you get a certain amount into your bank account.

In this presentation, I explain how we build recurring revenue with our WordPress Care Plans, how we set the up and how we go about selling it.