July 17, 2018 — Nobody likes a slow site. Every year the weight of an average site keeps increasing, mainly because of image sizes. Optimizing images is the biggest win when it comes to your website speed.
In this presentation, we will focus on different image formats and steps to follow before uploading them to a website. We’ll discuss PNG, JPG, GIF, SVG and when to use each one.
We’ll set up a process to prepare images for the web, and go over tools to measure loading time. We’ll also look at some examples of before and after image optimization.

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July 17, 2018 — Today it is essential to know, anticipate and manage a customer’s expectations before they even decide to engage with your brand. Having your brand present in the moment when they are looking for a solution to a problem with the right content to help them is challenging. Without a marketing strategy and plan, your company maybe missing out on these key moments and choosing your competitors instead. With a solid strategy and plan you can connect your brand’s message with target audiences and ultimately convert them to customers and build advocates of the brand hopefully leading to referrals for more potential business.

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July 17, 2018 — The story of Elmastudio – Ellen and Manuel will share the story of their career and lifestyle and lessons they have learned from their first start as freelancers to building a successful WordPress theme shop and blog.

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July 17, 2018 — A combination of the story of my life, and story in WordPress from Blogger to Committer, and what’s next. Everyone’s experience matters.

Everyone’s experience is different. Everyone can grow with the help of their friends. Let’s grow together

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July 16, 2018 — Divi by Elegant Themes is hands down one of the best themes ever made for WordPress. It is incredibly powerful, flexible, and easy to use. Because it is the ultimate theme, there are a lot of features that you might have missed. I will go through 10 useful and cool Divi theme features that are hidden in plain sight. Take your Divi knowledge and usage to the next level!

July 16, 2018 — The Women in WordPress panel brings together a diverse group of women from across North America for an honest discussion. Aiming to inspire encourage he WordPress community, but women in particular, the panelists will discuss their achievements, struggles, and give advice to those just starting out. They will also talk about how men can be better allies to women overall, but especially to those who are just starting out their WordPress journey, whether in development, design, marketing, or blogging.

July 16, 2018 — Gutenberg is the next editor for WordPress. Designed from the ground up for usability, it brings big wins for users of WordPress along with some great possibilities for plugin and theme developers. Simplifying shortcodes and visual editing are just the beginning! See what is possible with the Gutenberg editor today and where the future can lead! Kevin will lead you through a jaunt of how to use Gutenberg right now, and show how you can get involved today!

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July 16, 2018 — Looking to drive more walk-ins, leads, and phone calls to you or your clients local business? You’ll see how to select profitable keywords that get you more business; tips and tricks to getting more online reviews; the most common local SEO mistakes + ways to avoid them; how to get found in mobile search results; and how to get an easy to measure ROI from your SEO while spending as little time as possible.

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July 15, 2018

July 15, 2018 — According to the U.S. Department of Education and the National Institute of Literacy, 21 percent of adults in the U.S. read below a 5th grade level. While we are making great strides towards a web that is accessible to everyone, this population still remains largely under-served. How can we modify our understanding of “digital a11y” to include users with literacy challenges? This session will begin with a broad discussion of accessibility, for those who may be new to the topic, and then move into what we can do to meet the needs of specific users, with a focus on those who can’t read, read poorly, or read English as a second language. Participants will engage in a series of exercises designed to illustrate the importance of website accessibility, build empathy and understanding for multiple user communities, and develop skills to make more useful websites.

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