December 21, 2016 — Tracey will take you through the essential elements of promoting a local business – from planning and building your website to SEO and marketing.

Tips on how to plan and structure a local business website and how to avoid some common mistakes
Inspiring trust in potential customers
Developer tips (that business owners don’t need to know how to do, but should ensure their developer does)
Ways to attract new customers and keep existing ones loyal
How to leverage SEO and social media to build your business locally
Tracey’s talk is aimed at small business owners and those making websites for them.

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December 21, 2016 — This talk offers an insight into the methods we use at Conetix to determine the root cause of a hacked website. This will include examples of some of the more common exploits seen and what they look like in the log files.

Determining the root cause is important in order to ensure you’ve blocked the hacker from returning. Finally, some tips in order to greatly reduce the chances of the site being hacked in the first place. Developers through to businesses will hopefully see not only the importance of keeping a secure site, but what needs to be done when it’s too late.

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December 21, 2016 — Whether we’re representing ourselves, our business, or being paid to represent another business, we all have an online “voice”. This voice is one of the most important tools we have to reach our target audience in a meaningful way, and convert our online chattering into tangible results. In this presentation Talia will share with us how to develop our online voice, how to change it to suit our business or blog, and what tools to use to match our online voice.

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December 21, 2016 — I built my first WooCommerce plugin out of necessity 2 years ago, and have been building new ones almost weekly every since. While WooCommerce extensions start off just like other WordPress plugins, there’s still some things to keep in mind that can make your life a lot easier. I’ll take you through every step of building your first WooCommerce extension, providing you with the knowledge and skills required to bend WooCommerce to meet all of your needs, from altering product pages to modifying the checkout flow.

December 21, 2016 — When you digging into WordPress’s action and filters sometimes it can be difficult to find out what data is being passed to different actions and filters, how many queries are run on a page and which scripts are being enqueued and dequeued. Bronson will teach you how to setup your local development environment so you can debug WordPress in real time so you don’t spend hours tearing your hair out trying to create a new plugin for your clients or customers. Bronson will show you how to use Xdebug, PhpStorm, WP Debug Bar and Query Monitor while you’re developing your plugin to increase your speed so you can ship your work faster!

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December 21, 2016 — How to grow from a one-man-band into an agency. Taking the leap and loving it.

Building a team, how, who and what to look out for
Attracting and retaining great clients
Selling professionally and effectively
Avoiding bad clients
Managing Projects effectively
Developing a culture
Celebrate the wins
Learn from the mistakes

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December 21, 2016 — Freelancing is easy. That is, until you rely on it to pay the bills. Whether your a seasoned agency owner or a just-starting-out freelancer, having the right tools and systems in place to manage your projects and handle repetitive tasks is sink or swim important.

I’m going to take you through some of the tools I use, including Trello, Mix Max, Google Apps and Zapier, and the ways I use them to run my business.

If you’re in the space of building WordPress sites and getting paid for it, this session is for you.

December 21, 2016 — One of the hardest ‘Good Intentions’ in business is to send a regular client email newsletter. How many times has a business started a newsletter only to lose energy and stop after 2 – 3 times? Why? Because it can take 3 – 5 hours to create a newsletter, write the content, source images, and send it out… and business owners and their staff ‘don’t have the time’.

With WordPress’s in build ‘Press This’ feature and the Tribulant Newsletter Plugin any business can create a client newsletter in less than 17 minutes. No writing, no image sourcing, no formatting, no hitting the send button, no problem in no time at all. This is one of the simplest, easiest ways to communicate regularly with clients, generate leads and sales in less time that a normal one-to-one business presentation takes.

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December 21, 2016 — Advertising is changing more rapidly than ever. The traditional push, paid-media advertising is being replaced with strategies and activities primarily based on owned media channels and original content; some brands even consider themselves as media houses. This is very beneficial for the WordPress community, but there is still need for innovation and improvements, to make the platform perform even better in this new space.

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December 21, 2016 — Search engines love it. Social media platforms have embraced it. Your audience can’t get enough of it. Online video is everywhere, but how is your brand using video?

Too often businesses approach video in entirely the wrong way, they invest in production but just fail to see the results. In this presentation, I’ll walk you through my 7 Elements for an Effective Online Video Strategy and introduce you to the importance of developing a clear strategy that works seamlessly with your overall marketing strategy before you even think about rolling the camera.

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