December 13, 2024 — In this session, we’ll focus on how block themes have shaped the course of WordPress and what to expect in the upcoming release on November 12th.

We will explore the new features in WordPress 6.7, looking at how block themes work and the freedom they offer both developers and content editors. We’ll take a closer look at the latest WordPress theme, TwentyTwentyFive, dive into the newest theme.json version (v3) and its role, investigate template files, and play around with patterns and layouts.

These insights will help developers understand how Gutenberg and block themes work under the hood and empower content editors to take control of their content with confidence.

Presentation Slides »

December 13, 2024 — In this topic, we will explain and demonstrate step-by-step the process of what a landing page is, how it is built, and how it functions when created with Elementor.

More specifically, we will cover:

– What a landing page is, the benefits, and how it serves various businesses such as e-commerce brands, B2B companies, events, travel agencies, education & ed-tech, and digital products.
– The essential components of a landing page that can achieve a conversion rate of over 4%.
– How to write Direct Response Copy to increase leads & sales.
– How to use ChatGPT to automate 90% of the copywriting process.
– The marketing stack for tracking conversions (funnel report) and setting up notifications for conversion alerts.
– The process from zero to launch, including briefing, concept creation, copywriting, UI/UX design with Figma, development on WordPress, launch, and post-launch activities.
– Examples & case studies with real-life results.

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December 13, 2024 — Technical automations in WooCommerce play a pivotal role in the efficient operation of an online store and achieving economies of scale. Through these automations, time-consuming processes such as inventory management, product updates, and order shipping can be completed more quickly and accurately.

For instance, with automated inventory synchronization, WooCommerce can communicate directly with warehouse systems, automatically updating the store’s website with the latest information on available products.

Additionally, automations can enhance customer experience and relationship management. By sending automated emails for every stage of an order or tracking abandoned carts, the store stays active in communicating with customers, keeping them informed about their orders. Automations integrate easily with CRM platforms, enabling optimized tracking of the customer base.

Finally, the integration of automations with third-party systems, such as shipping platforms and ERP systems, allows WooCommerce to function as a central management hub for multiple systems. Automations can create shipping labels, track orders, and synchronize orders and customer data between the store and the business’s other systems. These processes save time and reduce errors, making the store more efficient.

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December 13, 2024 — We will explore the concept of forking open-source software under the GNU General Public License (GPL).

This presentation will highlight the principles of freedom and collaboration in software development, explaining how forking can foster innovation while ensuring compliance with GPL requirements.

We will also cover best practices for forking and discuss how this process can benefit both developers and the broader community.

Presentation Slides »

December 13, 2024 — EzyCourse vs WordPress! A CMS for creating e-class platforms, and the example of VETVR.pro platform

Ezycourse is a CMS, that creates websites, adjusted for instructional material and educational products. There will be a dashboard demonstration and a real case demonstration of a platform (www.vetvr.pro) created with ezycourse (https://ezycourse.com/).

December 13, 2024 — Best UI/UX practices for presenting products and designing search bars on eCommerce websites.

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December 13, 2024 — In today’s competitive environment, agencies must fully utilize all available channels to attract clients.

In my talk, titled “Find Clients for Your Agency by Leveraging All Your Channels” I will outline strategies that blend traditional and digital marketing methods, showcasing how the coordinated use of channels can drive agency growth.

My goal is to provide participants with practical advice and actionable insights they can immediately apply to their business.

Presentation Slides »

December 13, 2024 — Personal branding is one of the most important tools for any business, regardless of its stage or focus. Meanwhile, business branding exists but is often implemented in ways that fail to deliver the desired results.

How can we effectively combine these two processes to achieve the best possible outcomes?

The presentation will showcase tools and techniques for achieving the above, offer tips for improving existing personal and business branding, and highlight common mistakes to avoid.

Presentation Slides »

April 1, 2023 — Αν ενδιαφέρεστε να συνεισφέρετε στην ομάδα Training και δεν ξέρατε πως, τότε αυτή είναι μια καλη ευκαιρία για να γνωρίσετε την ομάδα Training.

Θα μιλήσουμε για τη στρατηγική, τις προτεραιότητες, αλλά και τους στόχους της ομάδας για περισσότερο περιεχόμενο στα Ελληνικά.

Τέλος θα δούμε όλους τους τρόπους με τους οποίους μπορείτε να συνεισφέρετε ως μέλος της ομάδα του Learn.wordpress.org κι οχι μόνο.

Presentation Slides »

July 17, 2022