October 8, 2017 — “How do I improve my rankings in Google?” – The ultimate question for anyone who has ever built, owned, or managed a website. There isn’t one right answer to this conundrum, but there are many proven ways to help boost your site’s authority and friendliness with search engines.
We will explore the anatomy of a website as it pertains to it being an active participant of the world wide web with on site SEO best practices as your digital citizenship. Through this idea, we ‘ll cover the basic page elements that every site looking to rank well in search engines should include as well as tips, tricks, and tools for effectively and efficiently incorporating these components using WordPress.
October 6, 2017 — La « rédaction SEO » provoque bien des cauchemars chez les blogueurs. Pourtant, un bon texte mène automatiquement à un bon SEO! J’explique les 4 attentes des lecteurs de blogues en les liant aux éléments de base de rédaction d’un texte. Objectifs : démystifier le méchant SEO et remettre la rédaction au cœur des préoccupations des blogueurs!
October 5, 2017 — Before starting with keyword research, writing great content or even looking for links to reference your site, the most important thing is to make sure that your site has passed the health standards for SEO.
SEO without implementing certain fundamentals will lack results.
If certain health checks are not conducted on your WordPress site, it can completely destroy your SEO.
In this session, we explore on what health checks and resources you need to review prior to launching your SEO efforts for your website. In addition, we go through a proper SEO execution plan that you can implement to help your WordPress site rank higher in the Search Engines.
September 23, 2017 — An update for WordPress, themes and plugins should fix things. Right. And it does. Sometimes, however, some new bugs crawl in despite the best efforts and thorough testing. The multitude of installations and different plugin setups makes it impossible to test any plugin in every situation that exists in the world. And sometimes an update produces an error unfortunately, and in some cases even a totally broken site. This is when angry users attack support forums demanding an immediate fix, asking for their money back, giving 1-star ratings, and sending the developers to hell and back. Rightfully so? I don’t think so. Maybe partially. But you can do a lot to prevent an update breaking your live site and putting you out of business.
So here are my tips for never ever having a broken live website for more than 10 minutes, when doing an update on core WordPress, your theme or your plugins.
September 17, 2017 — 4ª meetup de Irun WordPress donde los consultores de marketing online Kristina Pach y Ramón Revesado presentan respectivamente una introducción a los aspectos clave del posicionamiento en buscadores y la configuración básica de YOAST SEO, uno de los plugins de WordPress más conocidos.
August 15, 2017 — Piensa en SEO antes y después de tu sitio web. Veremos las principales herramientas para posicionar y medir el crecimiento orgánico de tu sitio en WordPress.
July 10, 2017 — Looking to drive more walk-ins, leads, and phone calls to you or your clients local business? You’ll see how to select profitable keywords that get you more business; tips and tricks to getting more online reviews; the most common local SEO mistakes + ways to avoid them; how to get found in mobile searche results; and how to get an easy to measure ROI from your SEO while spending as little time as possible.
June 22, 2017 — Jen Miller believes in the value and power of the written word in sharing truth and story, in life and in business.
It’s 2017 and many clients would rather pay for short-term paid advertising to attract leads than invest in the long game of search engine optimized content marketing. However, if you’ve been paying attention, you know that Siri, Alexa, Cortana and others have changed the way clients reach for products, creating increased demand for local search. Evolution in semantic search has broadened related keyword terms, giving more value to alternate phrases in search and resulting in more emphasis being place on area keywords. Website developers must adjust their workflow to assist clients in creating local, relevant content to deliver findability results to their clients.
June 6, 2017 — Many of us know and understand the importance of SEO, yet it surprisingly doesn’t stop at just hitting publish on your latest blog post. Even if you think that you are a true SEO rock star and following the SEO basics to a T, chances may be that you are still missing some core onsite optimization basics (as even I have done in the past). We’ll go over some of these easily made SEO mistakes and ill offer some basic solutions.