March 18, 2017 — Shortcodes are commonplace in WordPress themes, plugins and even WordPress core. Whether you are a new developer looking to implement a shortcode for the first time, or are a seasoned pro; come join us as we delve into the pros, cons, gotchas, best practices and creative approaches to shortcodes.
March 18, 2017 — Common Security Issues with Plugins
March 17, 2017 — If you have ever had a client pick out a random theme, and asked you to build it out- then you spent 2 days learning how it worked- then this is for you. Don’t spend all your time learning new wheels- get a framework and learn it inside and out.
Frameworks are going to be your best friend- there are several out there, I will talk about my top four faves- and the pros and cons of each. And, there are so many snippet resources out there- (of which I will share a ton) implementation will be your best teacher.
The Bonus? Build sites in 2 days, not 2 weeks. “Not because it is easy, but because you are GOOD at IT!”
March 17, 2017 — The Advanced Custom Fields (ACF) plugin is a powerful tool that allows you to extend the capabilities of WordPress admin without writing any additional code to create these fields.
• How ACF allows you to offer additional functionality to your clients
• How to use these new fields in your templates
• And how to make sure you don’t go too far when adding fields.
March 16, 2017 — Our success as freelancers is built upon the lessons we’ve learned from our biggest mistakes. In this talk, Nathan draws on his 20 years of freelancing experience to share important lessons he had to learn the hard way and common mistakes we all can avoid.
March 16, 2017 — At the time of WordCamp Us, it will be almost exactly one year since the first public release of Kanban for WordPress. I’ll speak about my experience, reflecting on:
* Going it alone as a developer, marketer, entrepreneur
* The “WordPress-y” way extending beyond code logic to development, business, and community
* Freemium with add-ons as a business model, and the alternatives
* Service like Freemius or EDD to manage sales and updates vs coding your own
* Maintaining and testing so much code
* Marketing a WordPress plugin
* Everyone disagreeing, strongly, with your pricing
* Supporting users, sometimes customers, who range from awful to amazing
…And lots more!
March 16, 2017 — If you’re an Entrepreneur, chances are that you’ve had to work with Engineers. Best case scenario, they’ve created something that met your specifications in a semi-timely manner. Worst case scenario, they’ve kept you up all night stressing over a deadline, causing premature hair-loss.
If you’re an Engineer, chances are that you’ve had to work with Entrepreneurs. Best case scenario, they’ve given you well-written specifications and you can finish the project without a lot of back and forth. Worse case scenario, they keep making “simple” changes and call every fifteen minutes for status updates.
What if I told you that the tension between these opposites is the secret to a project’s success? Whether you partner with your opposite or simply work with them on a project, managing this tension is the difference between good and great. Join James and Kevin as they share how they’ve learned to appreciate each other’s personalities, create decent products, and become better at their respective roles in the process.
March 16, 2017 — How much money and credibility would you lose if your website went down for a week? A day? An hour?
Let’s take a look at some of the most common things that can go wrong with a WordPress site. This short talk will outline easy plans and steps you can take to prevent website disaster, even if the zombies come after you. Kate will share a downloadable action plan to help you get started.
March 16, 2017 — Working from home is more common than ever, especially for those of us helping to build a better web with WordPress. But working from home comes with unique challenges that aren’t found in a typical in-office setting.
In this session, Adam will share his personal experiences working remotely for the past 5 years and how, through trial and error, he’s learned how to avoid the most common pitfalls and create a work/life balance. Spoiler alert: there are also two toddlers in this mix!
Whether you’ve been yearning to break out of cubicle life or currently working from a home office, you’re sure to find some tips and tricks that will help you be productive and most of all happy with the “work from home” lifestyle.
March 16, 2017 — Word-of-mouth advertising – and a good reputation among customers – is still your most valuable marketing and public relations asset in the digital age. On the Internet, a positive reputation can take you farther than ever… and a few bad reviews can sink your sales overnight.
In this short workshop, experienced online marketing coach Tammy Finch is going to show you:
How to monitor reviews and respond to negative feedback
How to manage (and separate) your personal and professional personas
How to use social media profiles and other digital tools to get feedback from buyers
This should be considered a must-attend session for any marketer or business owner.