July 5, 2015 — My strategy is that the more of YOU that is in your website, the better you’re going to be able to market, sell, and just generally rock your stuff. That is SO MUCH EASIER with WordPress because I’m all about empowering my clients to do it themselves. I have no interest in being a website factory where every site is the same. I want each of my clients to have an individual site that works for them and what they do. WordPress is the only way I can deliver that.
July 5, 2015 — Being successful in business is challenging. When we started we were late to the party in a very saturated market. We weren’t getting very far and needed to find something that would differentiate us from the other players. Then we discovered the add-on business model and it fit beautifully with our product.
This add-on model allowed us to engage with the greater WordPress community like never before. It turned our struggling company into one that is well respected and growing almost faster than we can keep up with. In many ways, it has shaped our very ethos on how and why we give back to the WordPress community.
July 5, 2015 — This talk covers how to use Stories, WordPress, and Experience Design to help you connect with your audience. There are some simple techniques that will help you connect the dots and create a better relationship with your audience.
July 4, 2015 — Automated marketing is a key tool in managing shopping-cart abandonment. This talk steps you though developing and deploying automated drip and nurture campaigns.
July 4, 2015 — While a graduate student at Tufts University, my old lab called “Center for Engineering Education and Outreach” (CEEO) wanted to jump on the “online virtual classroom” bandwagon. I was tasked with finding the appropriate platform to kick-start our venture into this space. I decided to go with WordPress due to it being free and supported by a large, healthy community of diverse people around the world.
July 3, 2015 — I had multiple websites before and recently I created the new one marketing myself vs. businesses. I want to share the power behind your own personal and professional brand. Topics discussed:
How to create powerful and influential personal/professional brand – How to stand out in the crowed – How to create new opportunities – How to be a leader in your niche
July 3, 2015 — Are you a nonprofit web manager? Are you using your website as a tool to interact with your constituents? With Nathan Porter’s favorite box of tools, you can maximize your website interactions, display data in a more personalized way, collect information on how your viewers interact with your website, and display dynamic data to your visitors.
July 3, 2015 — Communication between WordPress professionals and non-technical clients is an age old problem that eats up budget, leads to unmet expectations and prevents us from delivering superb results. I’ll talk about the aha moment I had in the middle of a client conversation that led to the birth of Rollerblade (rollerbladeapp.com), review some common client problems and offer solutions.
July 2, 2015 — I’d love to share my story of how I learned to optimize my freelance copywriting WordPress website when I started my business 6 years ago. Through successfully applying DIY SEO and learning from the school of hard knocks, generating passive consistent leads helped sustain my business and take me from copywriter -> SEO copywriter – > SEO training and consulting for other small to mid-sized businesses and design agencies.
July 2, 2015 — Will your website get loved on? Or shot down? Get ready for this honest, no-holds-barred critique of websites submitted by you, the audience. If you’re brave enough to put your website in front of our panel of experts – design, SEO, technical, and content – you’ll be richly rewarded and armed with great feedback, advice, and a game plan of how to take your site to the next level. The entire audience will be sure to enjoy this fun session and walk away with actionable insights for your site and your business.