August 18, 2026 — The U.S. Latino market represents over $3.7 trillion in purchasing power but most WordPress sites are built for only one language and one culture, missing a massive, underserved, and far less competitive search opportunity. In this session, the presenter draws from years of real-world experience across four agencies — targeting bilingual audiences in industries as diverse as beauty, healthcare, retail, and tourism — to show how WordPress, the right plugins, and AI tools can be used to reach multicultural audiences based on location, language, and cultural context. The secret? Search volumes in Spanish and culturally specific niches are less competitive, more targeted, and highly underutilized by most brands. And this same principle applies to any multicultural or multilingual community that has been overlooked by mainstream digital marketing strategies not just Spanish speakers. Attendees will walk away knowing how to: Identify low-competition bilingual and multicultural keyword opportunities Choose the right WordPress plugins to manage multilingual content without the overwhelm Use AI to create culturally relevant content in multiple languages without doubling their workload Understand why diversity and cultural awareness is not just good values — it is a real competitive advantage in search

August 18, 2026 — Many modern websites are still not complying with a single privacy law. Not GDPR. Not CIPA. Not PIPEDA. Nothing. With the rise of privacy-law lawsuits – and exploding cases of CIPA demand letters – now is not a good time to tempt the fates. But, as with most problems, the first step towards fixing a problem is to first identify there is a problem. So, here are three things all website owners, designers, and agencies need to check their websites for to ensure they are being compliant with modern privacy laws: 1) Data collection methods (forms, ecommerce, newsletter subscriptions, etc.) 2) Data collection methods behind the scenes (analytics, pixels, reCAPTCHA, etc.) 3) Are your policies and consent methods adequate?

August 18, 2026 — WordPress started as a blogging tool. It has grown into the operating system of the web. This talk takes that one step further: WordPress as the operating system of a company, the single surface where every business unit and every tool people depend on come together behind one login. It doesn’t do every job. It coordinates them. And now that AI is in the picture, that layer is the one place a model can reach everything at once. Drawing on a real multi-brand operation running in production, with thousands of daily users across dozens of offices, we’ll walk the pattern, where it breaks, and the choices everything else depended on. You’ll learn how to run a whole company on WordPress as an operating system: orchestrating the tools each unit already relies on, architecting multiple brands on a single block theme, and using AI to let anyone edit content easily and on brand. You’ll leave with a working model that scales from a 3-person shop to a 3,000-person enterprise.

August 18, 2026 — WordPress has changed dramatically since 2020, with Full Site Editing, block themes, the Site Editor, patterns, performance improvements, accessibility work, and modern development workflows reshaping what the platform can do. At the same time, public-sector websites are being asked to do more than ever. They are not just marketing tools. They are public-service infrastructure where residents find services, access emergency information, apply for programs, report issues, and interact with local government. This session connects the evolution of modern WordPress with the practical realities of public-sector digital service. Drawing from real-world experience with city microsites, accessibility challenges, resident personas, service-based content strategy, and an in-progress effort to migrate a large city website to WordPress, this talk will explore how WordPress can support more accessible, trustworthy, and sustainable civic websites. Attendees will learn how to think beyond pages and templates and toward services, tasks, accessibility, governance, editor workflows, and long-term public value.