June 21, 2020 — Mary will be sharing her experience of building the WordPress community in Nigeria, detailing how the Lagos community went from 147 members to 2,300+ and grew from one event in two years to monthly events for the past three years.
She will tell the story of how the community expanded from being in only two cities with Meetup groups in Nigeria, to involving people across 21 cities and all within the past three years. When she started, Mary says she was just a blogger using WordPress.com and she was new to self-hosted WordPress technologies. She says she made a lot of mistakes, but also learnt a ton on this journey, and is still learning, as she looks forward to hosting a WordCamp Nigeria, West Africa, or Africa in the future.

June 21, 2020 — Lighting, audio and storytelling are all essential when creating video-based content on your website. However, captions are often forgotten, even though they benefit more people than you might think.
You might assume that they’re just for the d/Deaf and hard of hearing people, but there are many benefits that can apply to many different people.
From sharing his own personal experience as a deaf person, to his experience in digital marketing and content marketing, Ahmed will share stories on how you, as a content creator, can maximise the impact of your videos by making use of captions. But it’s not just about writing “whatever is said”. It is an art.

June 21, 2020 — While working as a plurilingual developer for many years, Amit gained insights into what makes the difference between a successful multilingual website and a failed project.
As WPML CCO, he has many thousands of hours of experience with real cases of multilingual websites and the challenges their owners, developers, and content writers face.
In his session, Amit will present an anonymised study of what multilingual site owners find most challenging and what works for them, as well as what works well for professional translation services. This is not a “which WordPress multilingual solution is the best” kind of talk.

June 21, 2020 — As business owners, we have big goals and dreams. To build a team, to launch a new product, to craft a business that works for us vs us being a slave to it. Yet with all the noise of daily to-dos, the distraction of shiny objects, and the world telling us what we “should” be doing vs what we want to be doing it’s no wonder we stay stuck.
In this talk, Jocelyn will explore the habitual patterns that keep us stuck and self-sabotaging our success. You will learn how to determine what you really want in your business, how to chart a course to get there, how to stay laser-focussed, and, ultimately, create a business you love.

June 21, 2020 — Performance matters. Doug’s talk will take a look at some tools and techniques that will boost your site’s speed. There are three main places where speed can be impacted when delivering a site to an end user, and we can have differing levels of impact on each of those places.
The first is the end user’s hardware and browser. The second is the infrastructure used to serve the site, and the third is the code for the site.

June 21, 2020 — While working as a digital sales consultant (as a designer and developer) for several years, Sonja has been able to work with a variety of companies and helped them to increase their sales online. In this talk she will quickly go through the basics of growth hacking from a designer’s point of view.
She will open up the mindset of business-driven design, give tips on how to design for better conversion in digital channels and how to measure the impact of the designs via A/B testing. The talk will include some real-life design examples and A/B testing results.

June 21, 2020 — Have you always wanted to make your company a place that’s welcoming and supportive to every member of your team? Always wanted to know why the underrepresented engineers you hire keep leaving… or maybe never apply in the first place?
Wondering what you’re missing when it comes to supporting your marginalised colleagues? Listen and learn, my friend. We’ll learn why it’s hard to be underrepresented at work and what you can do to be a better ally. Expect a mix of practical tips and broad direction, research-based claims, and personal experience. We’ll talk about the big picture, but we’ll also get into templates and other tools you can use to be more inclusive.

June 21, 2020 — This talk is intended to show how AI is used to crawl the Internet to find WordPress sites with vulnerabilities and recruit them for cyberterrorist botnets in the Hacking World War, which is currently running underground.
AI is an invaluable resource to help the actors of this story, which also involves net spiders, the Dark Net and a one-click hacking software.
Nestor’s talk will help you get inside the mind of a cyberterrorist, and in turn, you will learn what they are searching for, and why and how they hack sites. Your journey will start when you receive a job offer to hack a competitor…

June 21, 2020 — Prototyping is important for a number of reasons: it gives us the opportunity to not only visualise a product before we compromise too much time and effort, but also to identify potential flaws in user experience, accessibility, or even functionality.
Let’s understand how can we prototype websites and other products, considering the WordPress architecture. What should be our mindset when creating prototypes? When should we go for high or low fidelity? Anyssa’s session will take a look at some tools and techniques to create better prototypes that can really add value to your WordPress projects.

June 21, 2020 — Every website should ideally be built so that whoever visits it, for whichever possible reason, is able to navigate through it: we can describe this idea as Universal Design.
Obviously, in practice, it’s impossible to build the perfect website for everyone, but, if we want to take steps towards this ideal, three concepts can guide our choices: accessibility, usability and inclusion. In this talk, Stefano will explore these concepts, discussing what they are, what makes them different from one another (despite their overlappings) and how we can use them together to build the best possible experience for most of our users.