June 9, 2014 — This presentation covers the many options of how to format navigation when building a responsive site. It touches on user experience as it relates to your navigation and site architecture. We’ll be going over several ways to modify your theme’s menu to optimize it for different navigation patterns as well as the CSS and JS used to make each one work. Additionally, we’ll cover the use of hover and touch properties and a walk-through of live examples.
June 7, 2014 — There are many different options, or models, for selling premium plugins: one-time purchases, subscriptions, extensions, etc. If you are thinking about selling a plugin for profit, and you should, you’ll have to decide which of these pricing models is right for you. This session will walk through many of the lessons learned from the life of the Ninja Forms plugin, which follows the so-called “freemium” model. Hopefully, this session will leave you with the right sorts of questions to ask, and plenty of the pitfalls to avoid, when choosing to sell a WordPress plugin for profit.
June 2, 2014 — A simple and easy to understand format geared specifically for kids who are interested in the basics of a WordPress site as well as an introduction to how a site is created from HTML, PHP and CSS.
June 1, 2014 — This session shares tips on becoming a better WordPress consultant, and on empowering clients with WordPress. Bad or lazy development practices set your clients up for failure, because other developers have to start over when they inherit your work—or, worse: the client’s site breaks and you’re not around to fix it anymore. You can do better.
June 1, 2014 — With over 30,000 plugins and over 5,000 themes out there in the wild west of the Internet, it can be an intimidating job finding just the right ones for your WordPress sites. This presentation covers all of the best techniques for finding quality plugins and themes that you can trust, and what you can to do to avoid messy upgrades.
June 1, 2014 — While these aren’t new ideas, they are still new enough that implementation hasn’t hit saturation yet. This presentation covers some of the more popular topics such as flat design and single page sites, as well as newer development ideas, including mobile-first, content-first and device-agnostic development. Other topics such as designing in the browser and methods to do so are also discussed.
May 26, 2014 — SEO helps your WordPress website get noticed, but search engines don’t make purchase decisions; humans do. By understanding how to appeal to the eye, the mind and the heart, we can use what we know about our audience to draw them in, make a solid connection, and overcome resistance. And with plenty of website-makeover examples, learn how to tap into both the logical and emotional aspects of purchase behavior. By taking off our “seller’s hat” and putting on our “buyer’s hat,” anyone involved with creating websites will discover what really works for online visitors.
May 26, 2014 — One of the most common debates in the website world is should I charge by the hour or by the project. What if I told you that you could work less and make more money rather than getting more efficient and making less. This presentation shows you what I did on every project I would scope as well the four reasons on why not to bill by the hour.
May 24, 2014 — The Customizer has been around since WordPress 3.4, yet it is one of the most unknown and under appreciated features around. This session starts out with learning what the Customizer is, from where users can access it, and why it is so awesome. It then proceeds to theme mods, the Customizer API, how to integrate it in your themes and plugins, and dive into how you can extend existing functionality. Finally it covers some tutorials and example implementations, what default themes do with it, and how _s encourages its use.
May 24, 2014 — Social media continues to grow in usage, as well as confusion. Today it influences search engine optimization more than ever, and there are more ways to integrate it with WordPress than ever before. What social channels do (or don’t) apply to your site and business? And which plugins should you use? Come out of this session with confidence in your approaches to social media and ties to WordPress. We’ll unravel the big ball of twine.