October 8, 2017 — The ongoing optimization of your WooCommerce store can lead to increased conversions, higher sales and more income. The purpose of this talk is to help you achieve these three goals and to optimize your store into an efficient selling machine. We will cover all aspects of improving your WooCommerce store – from choosing a theme, to optimizing your pages, to integrating plugins, to adding in features that will increase your conversions and sales. You will learn the most effective tools and techniques for optimizing your WooCommerce store and reap the rewards of your positive actions.

Presentation Slides »

October 10, 2015 — WooCommerce is the most downloaded and used eCommerce solution for WordPress. This session will serve as a quick start for the beginning WooCommerce user. I will cover installation and setup, extensions, payment methods, shipping, and basic theming. I would show setting up products and categories in addition to pricing with variations. I’ll also touch on eCommerce usability and how to leverage widgets and custom menus for a more successful online shopping experience.