October 30, 2020 — In this case study you’ll learn how one company used its core values to turn a public dispute over website logs with the DOJ into a wildly successful global campaign for internet privacy, AND you’ll learn why open platforms like WordPress are so important to preserving a free and open internet, especially in times of crisis.

At the end of the session you’ll better understand how to:

Use your WordPress blog as a central component of an overall messaging strategy
Interact with media to tell your story
Turn your brand’s core values into media talking points
Navigate the treacherous waters of political brand involvement while maintaining an ostensibly neutral stance

October 31, 2019 — Internet privacy is more important now than it’s ever been. In 2017 the Department of Justice approached DreamHost with a problematic subpoena for customer data. When the request was refused, an avalanche of international media attention followed, bringing the issue of internet user privacy to the global stage.

In this case study, Brett Dunst discusses how one company used its core values to turn a public dispute over website logs with the DOJ into a wildly successful global campaign for internet privacy, and why open platforms like WordPress are so important to preserving a free and open internet, especially in times of crisis.