December 1, 2016 — Sure, you could do a lot of guesswork at the beginning of a website design project. Let’s build a template and throw in some placeholders, and see what becomes of it! Only to discover when the text and media come rolling in from your content creators that half the template needs to be rebuilt, and the menu structure you had in mind was way off-base.

This happens a lot, costing everyone involved valuable time and energy — especially you. Learn how to put content first in the sequence of design steps.

This talk will cover:

Defining your audience and goals
How to convince your client to provide content in a timely fashion
Understanding, organizing, and prioritizing content
Brainstorming ideas for optimal site and page structure

Presentation Slides »

January 2, 2016 — This session takes you beyond the cut and paste addition of content to your WordPress site, and digs into the details of content formatting and image management to create beautiful pages and posts visitors actually want to read. You’ll learn:

Best practices to make your content feel easy, fast, and interesting to read
Tips on working with images to attract attention and keep page load speed fast
Visual considerations the best content designers take into account that give their site design and content presentation an edge

Presentation Slides »