January 19, 2019 — Gain a better understanding of how to triangulate analytics data by using Google Analytics, a CRM, and analytics from social media. As a developer, you might play a role in supporting content marketing; understanding how these pieces fit together will strengthen your position when you need to provide your expertise to building or improving your company’s or client’s digital presence.
December 6, 2018 — Inbound strategies require thinking through the right plugins, information architecture and template for your audience. The talk with walk through the importance of customer-centric focus with both design and content in building a digital community.