August 5, 2019 — Nothing is what it used to be. The worlds of marketing, communications, and public relations are in a constant state of evolution. Those who work within these spaces need to be highly aware of how the convergence of story & technology is dramatically changing the ways in which humanity fosters connection. Communication strategies are no longer linear or sequential, they are three-dimensional, and that has a massive effective on PR tactics.

Takeaways:

A PR Strategy FrameworkA sample Press KitAn Editorial Calendar

January 11, 2019 — Whether you want your website to build a community, build your reputation, or build your bank account, you need to have a well defined sales strategy in place. Dynamic sales funnels aren’t just for “get rich quick” schemes or talking heads, they are a crucial component of helping you to reach the goals you set for your online presence, regardless of your industry or focus. In addition, incorporating multimedia, social engagement tools, and interactive resources will extend the length of your funnel by fostering more long-term relationships with your clientele.

Takeaways:

Diagram the main components of your Sales Funnel
Identify top priority Plugins & Tools to build your Funnel
Draft your Sales Strategy Roadmap

Presentation Slides »

June 20, 2017 — Emily has been working in WNC since 2007 as a marketing and business development specialist.
According to Emily, A website is the heart of any brand, but most WNC organizations need help to bring their site into the modern age. However, the process of ReBranding is much more complicated than simply launching a new website. Modernizing an existing brand requires leaders to refine their message, deliver engaging content, and manage a robust platform around the website to maintain a more sustainable relationship with customers.

Presentation Slides »