July 23, 2024 — If you have a website and want people to find you online, then you need to make your website findable with SEO.

Keyword research is the foundation of any successful SEO strategy, yet a lot of us don’t take (or have) the time to do it properly. Where do you even start?

In this workshop, we’ll get started with the basics and help you uncover the keywords that your audience is using. It will be given by two of our experts at Yoast who have experience of keyword research.

They will share tools you can use, how to use them and how to best prioritise the keywords you find. After the workshop, you’ll walk away with new insights into your audience and a list of keywords for your site. You’ll have so much inspiration for new content!

And best of all: it will be content that your audience is actually looking for.

To make the most out of this workshop, please make sure to bring your laptop.

Presentation Slides »

December 15, 2023 — Keyword research is the foundation of any successful SEO strategy, yet it can be a daunting task. Where do you even start? In this workshop on keyword research, you’ll learn how to do proper keyword research for your site and uncover the keywords that your audience is using. During this hands-on workshop, we’ll guide you through the steps of keyword research, giving you the tools and knowledge you need to find the keywords your audience is searching for. By the end of this workshop, you’ll have a powerful list of keywords for your site. You’ll have so much inspiration for making new content! And best of all: it will be content that your audience is actually looking for.

October 20, 2023 — Picture this: you’re leading a team, and change is barreling toward you like a freight train. You might be tempted to run for the hills, but hold onto your hats because change isn’t just an inevitable part of business; it’s an exhilarating opportunity for growth. In this electrifying talk, we’re going to unpack the game-changing Lippitt-Knoster Model. It’s like the GPS for your change journey, helping you dodge roadblocks and cruise through transformations with finesse.
I’m not just your guide on this adventure; I’m the Head of Marketing steering my own merry ship through a sea of changes. From the spectacular successes to the hilarious hiccups, I’ve learned that change isn’t just a journey—it’s a joyride. We’ll dive into real-world examples that’ll have you laughing, learning, and ready to tackle your next change management challenge head-on.
Key Takeaways:
Strap in with the Lippitt-Knoster Model: Your trusty toolkit for mastering change.
Decode the secrets behind change fiascos and triumphs alike.
Collect ninja-level strategies to sail through resistance and ride the winds of change.
Walk away with a treasure trove: a take-home framework to fuel your change escapades.