November 10, 2025 — What if you could show content to users based on their past behaviour, or even the behevior of their peers? In this talk, we will showcase how we leverage WordPress, AWS, Neo4j, and AI to power a recommendation engine that provides personalized content based on site activity and user engagement. We will break down how data flows between each system, the power of a Graph Database, and what this all looks like for the end user.