June 20, 2025 — Millions of people search on Google every day—but what makes someone choose your WordPress site over others? It’s not just about ranking high; it’s about making your search results visually attractive and clickable. In this practical session, you’ll learn how visual elements of Google search results—such as the title link, snippet, favicon, and site name—significantly influence user decisions and clicks.

We’ll explore the anatomy of Google search results, clearly understanding how each component works and why optimizing visuals is crucial for effective SEO. Ranking alone isn’t enough; the quality and clarity of your visual presentation directly impact traffic to your site.

As an experienced SEO specialist, I’ll provide actionable tips on optimizing visual elements—including your titles, snippets, favicons, site names, and more—to achieve maximum engagement in search results. Whether you’re a business owner, marketer, developer, or designer, you’ll be equipped with clear strategies to make your WordPress site visually stand out, drive higher click-through rates, and boost organic traffic from Google.

November 25, 2024 — Images are the heart and soul of many websites, especially those built on WordPress. They capture attention, tell stories, and enhance user experience. But did you know that images can also be a powerful SEO asset?

In this session, we’ll dive into the world of image SEO, exploring how to optimize your visuals to not only look stunning but also rank higher in search results. We’ll cover everything from technical optimizations like formatting and sitemaps to creative strategies for crafting descriptive filenames and alt text.

As a seasoned SEO expert, I’ll share insider tips and tricks gleaned from years of experience and the latest Google guidelines. Whether you’re a blogger, photographer, e-commerce store owner, or anyone else using WordPress, this session will equip you with the knowledge to make your images work harder for your website’s success.

Main Topics:
– Image Discovery and Indexing: How to ensure search engines find and understand your images.
– Responsive Images: Techniques for delivering the right image to the right device for optimal performance.
– Image Formats and Quality: Choosing the best formats for web and balancing quality with speed.
– Image Sitemaps: Helping search engines discover images they might otherwise miss.
– Descriptive Filenames and Alt Text: Crafting informative text that improves accessibility and SEO.
– Structured Data: Using schema markup to provide additional context to search engines.
– Page Titles and Descriptions: Optimizing the text around your images for better search visibility.
– Speed and Performance: Tips for optimizing image size and delivery for faster page loads.

By the end of this session, you’ll have the skills to transform your images from pretty pictures into powerful SEO tools.

Presentation Slides »