October 10, 2024 — When building WordPress websites, the front-end presentation, back-end functionality, and visitor experience seem to always take priority. But what about the editing experience for website owners and managers — the people who must work within the websites we build? Their experience using WordPress, completing website-related tasks, and managing their website content affects not only how they feel about their website and the partner who built it but also WordPress as a platform.

As WordPress professionals, it’s our job to set clients up for success, empower them to fully use their websites, and ensure the highest levels of satisfaction. This means being intentional throughout the strategy, design, and build process, to simplify their workflows, prioritize ease and speed, and optimize for their editing experiences.

In this session, we’ll look at key questions to ask clients upfront to better understand who will be interacting with the CMS and what tasks they will need to complete, as well as which WordPress editing options best align with their preferences and needs, and which nightmare combinations to avoid. You’ll also gain insight into considerations for your client education and offboarding processes to make sure you equip clients to thrive as website owners.

August 24, 2014 — This talk is on the business side of WordPress-based design & development work. It touches on tips for selling WordPress to clients, finding your niche inside WordPress’ opportunities, WordPress-specific contract points to consider if you’re a freelancer, methods to train clients on WordPress projects once built, ongoing client support opportunities and more.

Presentation Slides »

December 3, 2010