Speakers: Mila Grcic

  • SEO 2.0: A Guide for E-commerce Success with SGE and AI-Driven SEO Strategies

    WordCamp Porto 2024Speaker: Mila Grcic

    May 20, 2024 — This presentation is designed for e-commerce professionals, digital marketers, SEO specialists, and business owners looking to understand Search Generative Experience, and how to efficiently and successfully implement it using AI tools.

    Attendees will leave with a clear understanding on how to optimize their e-commerce sites for visibility in the new search engine experience.

    Understanding SGE and AI in the context of SEO: We look at the fundamentals of SGE and the evolving AI landscape. We briefly look into how it is making old school marketing redundant and too slow.
    Impact on e-commerce site visibility: We look at how SGE and changes in the search engine landscape will affect the visibility for e-commerce sites.
    Adapting e-commerce SEO strategies for SGE: How can you adapt your e-commerce marketing and growth strategies to SGE.
    Implementing changes on e-commerce sites using AI: How can you efficiently implement these changes using AI.
    Future-proofing your e-commerce site: How will this future proof your e-commerce site and what do you need to keep in mind in the future.