November 6, 2024 — In response to generative AI, misinformation and the ever-growing internet, Google has responded by changing its definition of quality content and what a website needs to look like to be considered trustworthy. While there won’t be any sacking, attendees will be served an understanding of what E-E-A-T is, why it needs to be part of your web strategy and practical ways that WordPress can help demonstrate your website’s trust and authority.

December 30, 2019 — How to write, publish and promote high-quality blog posts that will make Google, your website or business and most importantly, your users, happy.
1) Creating Your Post – How to choose the right topic and title, write using LSIs etc.
2) Publishing Your Post – How to format for mobile users, internal linking, meta info and other on-page optimizations, and what WordPress plugins can help
3) Promoting Your Post – Don’t stop once it’s published! How to use Search Console to get it indexed quickly, creating and implementing a distribution strategy to help with SEO.