January 2, 2026 — Starting a business in the WordPress ecosystem can feel overwhelming, especially if you’re not a developer. In this talk, I’ll share real-world lessons from my own journey of launching and growing WordPress-based products and services without writing a single line of code. I’ll cover the most common mistakes non-technical founders make — like choosing the wrong partners, overcomplicating the first version, or ignoring customer feedback — and what I learned from overcoming each one.
This session is ideal for aspiring founders, freelancers, or agencies who want to turn their ideas into actual businesses using WordPress. It’s not about technical how-tos — it’s about mindset, strategy, and knowing where to focus your time and resources in the early stages. Whether you’re launching a plugin, a course platform, or a service, my goal is to make your path smoother by showing you what not to do.

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January 4, 2025

December 3, 2024 — Discover how to convert WordPress sites into native mobile apps using no-code tools, drag-and-drop plugins, and other innovative solutions to enhance user engagement and expand business opportunities.

We will explore the transformative process of converting WordPress sites into native mobile apps, a development technique that opens a new frontier for user engagement and business expansion.

In this discussion, we will examine a spectrum of tools designed to facilitate this transition. We will give an objective overview of several leading innovative no-code solutions, drag-and-drop plugins to develop mobile apps without a single line of code.

At the moment there are quite a few tools available and each has unique features and integration capabilities, from simple intuitive user interfaces to advanced customization options connecting with popular WordPress plugins and beyond.

The session will provide a comparative analysis of these tools, discussing their functionalities, ease of use, and how they integrate with the WordPress ecosystem. This balanced approach will help participants understand the strengths and limitations of each option, assisting them in choosing the right tool that aligns with their specific development needs and business strategies.

By showcasing different approaches to mobile app development from WordPress platforms, attendees will gain valuable insights into how to enhance their digital presence effectively and make well-informed decisions about which technologies best fit their requirements.

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