November 28, 2017 — Visual design should work toward the site’s goals, but many of us came to WordPress without a background in design. How then can you select, modify, or build a theme with confidence that your design choices will be engaging and effective?

We’ll take a brief tour of web design fundamentals, and examine how contrast, hierarchy, white space, line length, and color selection can help you avoid design blunders and get a solid design every time.

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December 27, 2015 — Web sites are a living things that grow and change over time, but we often think of them as static products that the developer will finish and hand off to the client. This mindset can be unrealistic and counter-productive. Learn how approaching site building as a service rather than a product can help all parties set realistic expectations from the beginning, avoid pitfalls along the way, and establish relationships that are mutually beneficial over the long run.

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