January 9, 2019 — This is a completely updated version of the talk given at WordCamp Asheville 2015, modified to reflect the massive changes in local SEO in the past three years. Learn how local search engine optimization (SEO) differs from traditional SEO, and why it is so important to local businesses. I’ll outline the key components of local SEO and explain how you can use your WordPress site to strengthen each of them.

Takeaways:

Why many consider Google to be the new home page for your business
How to get reviews
How local SEO differs from traditional website SEO

Presentation Slides »

August 18, 2016 — The days of ten blue links are gone. When people search by voice they may never see a screen of results. Google’s answer boxes may allow people to find what they are searching for without going to another website. What is driving all this and how do you optimize for it? How can websites, blogs or local businesses take advantage of these changes? This presentation is most appropriate for someone with at least a basic knowledge of SEO.

Why search is fragmenting
The different ways people get search results these days
How to optimize for the new SEO

Presentation Slides »

April 23, 2016 — I will focus on how local search engine optimization (SEO) differs from traditional SEO, and why it is so important to local businesses. I’ll outline the key components of local SEO and explain how you can use your WordPress site to strengthen each of them.

Attendees will learn:

How local SEO differs from traditional website SEO
The major components of local SEO
Ways to optimize their WordPress site for local SEO

Presentation Slides »

September 11, 2015 — This session will focus on how local search engine optimization (SEO) differs from traditional SEO, and why it is so important to local businesses.

Presentation Slides »