November 24, 2025 — After nine years in the Amazon ecosystem, I’ve seen what makes or breaks e-commerce at scale, and it’s not just the tools, but how you build and operate. In this talk, I’ll explore how lessons from Amazon’s merchant experience can guide smarter decisions in the WordPress ecosystem. From UX bottlenecks to payment friction, and from SKU complexity to performance tuning: we’ll unpack real-life challenges and show how WordPress (and WooCommerce) can be positioned to meet the expectations of serious e-commerce operations, without the cost and complexity of an enterprise DXP. If you’re struggling to scale, this session will offer actionable ways to simplify, optimize, and stay lean.

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June 7, 2025 — SWI Swissinfo.ch, a leading news outlet, faced significant challenges with its previous content management system, limiting its ability to deliver multilingual content, optimize article recirculation, and engage audiences effectively. In this session, Ronny Marx will share their journey of migrating SWI’s entire news platform to WordPress and WordPress VIP. They’ll dive into the technical hurdles overcome during the migration, the benefits of scalability, and the custom development that powered their digital transformation. Learn how WordPress’s flexibility and performance enabled SWI to better serve its multilingual, global audience while enhancing editorial workflows and content distribution.

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