January 2, 2026 — Marketing analytics shouldn’t no longer require a degree in data science or hours of manual work. In this session, you’ll discover how to transform your WordPress site into an intelligent marketing command center that connects directly to your analytics services—Google Analytics, heatmap tools, SEO platforms, and WooCommerce—and lets you query all of them using natural language, right from your WordPress dashboard.
Imagine asking “”Which product pages have the highest bounce rates this month?”” or “”Show me conversion rates by traffic source”” and getting instant, consolidated answers without logging into multiple platforms, exporting spreadsheets, or building complex reports. This practical talk will demonstrate a live system that bridges the gap between your marketing data sources and your WordPress site, enabling you to make data-driven decisions faster than ever before. You’ll see real-world examples of cross-platform queries, automated insight generation, and how this approach eliminates the context-switching that kills productivity. At the end of the session, you’ll learn how to architect a smarter analytics workflow that brings all your marketing intelligence into one accessible place—your WordPress admin.

Presentation Slides »

December 3, 2024 — Discover the steps, challenges, and lessons learned from submitting a theme to the WordPress.org repository, from the initial submission to the final approval.

Have you ever dreamed of publishing your WordPress theme or plugin with the world?

I did too!

But the theme review process can be scary, even for experienced developers.

In this talk, I’ll share my personal experience of submitting my first theme to the WordPress.org repository.

From the initial submission to the “finally” moment which was the final approval, I’ll share the steps, challenges, and lessons I learned along the way.