June 5, 2019 — We know how important social media has become in our online marketing strategy. Eyes on your social media posts can convert to site visitors which can convert to sales. Great looking social media posts capture a visitors attention and influence click-throughs.

This session will cover how to use Open Graph and other social meta tags to create great looking social media posts and how to debug common problems with your social sharing.

August 1, 2018 — This session is aimed at business owners who want to understand how modern SEO works. Google is constantly changing the rules and 2017 has seen yet more changes to how Google wants you to promote your business online. We’ll dispel some of the common myths around SEO and talk about what you need to focus on.

June 11, 2018 — This session is aimed at beginners who want to understand how to leverage images to improve their website. We’ll take a hands-on look at things you should do when adding images and common mistakes to avoid that could negatively impact your site, especially with search engines.

May 29, 2017 — If you’re a local business then your customer base is local to you. You want customers to come in your store or call your number. You want customers to find you when they search for a local business. In the world of search, the rules on how to rank locally keep changing. In this session we’ll look at current guidelines for optimizing your WordPress site for local search and we’ll discuss the best tools and techniques to use. Attendees will learn how local SEO differs from traditional SEO, how citations and review matter, how to manage your online presence and how to optimize your site for local SEO.

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November 14, 2016 — Fix common problems with SEO

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November 6, 2016 — We’ve all seen those errors appear on our webiste. Maybe you’ve been unluky enough to see the white screen of death. In this session I will go through how to debug these and other common problems.

This session will cover:

– Understanding error messages
– Standard techniques for debugging in WordPress
– Using logging to diagnose problems
– Plugins we can use for debugging
– Browser based tools for debugging

Presentation Slides »