‘A/B tests’ Videos

  • Ruth Raventós: A/B testing - the art of building better websites with science!

    Ruth Raventós: A/B testing – the art of building better websites with science!

    WordCamp Europe 2020Speaker: Ruth Raventos

    June 19, 2020 — After spending enough time working with WordPress, you end up developing a sixth sense of what works and what doesn’t work. For example, experience allows us to distinguish good ideas from bad ones, or a professional web design from a poor quality one.
    However, if you want to build a profitable WordPress site, why rely solely on your instincts when you could rely on objective measures implementing an A/B test? In this talk Ruth will present why A/B tests are important and the types of tests you might want to do on your own websites. She will spend some time reviewing an A/B checklist to discover what things to test and will provide some implemented test examples and their results.