‘a/b testing’ Videos

  • Pablo Moratinos: Pablo Moratinos: A/B Testing con WordPress

    Pablo Moratinos: Pablo Moratinos: A/B Testing con WordPress

    WordCamp Valencia 2019Speaker: Pablo Moratinos

    October 21, 2019 — Para tomar decisiones de diseño, copywriting o negocio en tu web con WordPress, nada mejor que basarte en datos fiables. La intuición puede ayudarte pero también puede hacerte perder mucho dinero.

    Los test A/B y multivariante son herramientas que permiten validar una hipótesis de mejora en tu sitio web, tu newsletter o incluso tus campañas de Facebook y Google Ads, con ciertas garantías de éxito.

    En esta charla descubrirás cuándo son adecuados los test a/b, cómo diseñarlos, cómo crearlos en WordPress y cómo saber cuándo son concluyentes sus resultados.

    Presentation Slides »

  • Mike Demo:  A/B Testing: Which Way Does Your Duck Face?

    Mike Demo: A/B Testing: Which Way Does Your Duck Face?

    WordCamp Riverside 2017Speaker: Mike Demo

    September 16, 2019 — “Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%?

    Think this sounds silly? It is but backed by research. Spend some time to learn about what a/b testing is, what things to test, testing methodology and the best tools to use for your site.

    Everyone will get a handout of the very same checklist I use when A/B testing our client’s sites. One of our clients, an insurance company, increased leads by making just a small 2px change.

    When you launch a website, you are guessing. Sure the guesses are educated based on experience and data, but you can maximize your ROI with good A/B testing.”

  • Mike Demo: A/B Testing – Which Way Does your Duck Face?

    Mike Demo: A/B Testing – Which Way Does your Duck Face?

    WordCamp Vancouver 2018Speaker: Mike Demo

    August 9, 2019 — When you launch a website, do you know what works? You don’t; you’re guessing. Your guesses may be based on experience and education, but with good A/B testing you can also make decisions based upon data. For example, do you know that even the way a duck’s face points (left versus right) could increase your conversions by 40%? As a case study, one of our clients, an insurance company, increased leads by making just a small 2px change. In this talk, we will spend some time review the A/B checklist I personally use to guide you on your journey to discover what things to test, testing methodology, and the best tools to use for your clients sites.

    Presentation Slides »

  • Alessandro Frangioni: Digital Strategies: A/B Test e Landing Page in WordPress con Instapage e Google Optimize

    Alessandro Frangioni: Digital Strategies: A/B Test e Landing Page in WordPress con Instapage e Google Optimize

    WordCamp Rome 2018Speaker: Alessandro Frangioni

    April 11, 2019 — Creare una strategia di web marketing sfruttando WordPress come base di tutto e integrando tool di A/B Test come Google Optimize in grado di fare varianti a/b e testi multivariati con pochi passaggi, tutti con interfaccia grafica.

    In più vedremo come integrare Instapage come piattaforma per le landing, indispensabili per le strategie di digital advertising e SEO.

  • Mike Demo: A/B testing - which way does your duck face?

    Mike Demo: A/B testing – which way does your duck face?

    WordCamp Hamilton 2018Speaker: Mike Demo

    June 4, 2018 — When you launch a website, do you know what works? You don’t; you’re guessing. Your guesses may be based on experience and education, but with good A/B testing you can also make decisions based upon data.
    For example, do you know that even the way a duck’s face points (left versus right) could increase your conversions by 40%? As a case study, one of our clients, an insurance company, increased leads by making just a small 2px change.
    In this talk, we will spend some time reviewing the A/B checklist I personally use to guide you on your journey to discover what things to test, testing methodology, and the best tools to use for your clients’ sites.

  • Mike Demo: A/B Testing: Which Way Does Your Duck Face? - Part 2

    Mike Demo: A/B Testing: Which Way Does Your Duck Face? – Part 2

    WordCamp San Diego 2018Speaker: Mike Demo

    May 4, 2018 — Part 2
    Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%? Think this sounds silly? It is but backed by research. Spend some time to learn about what a/b testing is, what things to test, testing methodology and the best tools to use for your site. Everyone will get a handout of the very same checklist I use when A/B testing our client’s sites. One of our clients, an insurance company, increased leads by making just a small 2px change. When you launch a website, you are guessing. Sure the guesses are educated based on experience and data, but you can maximize your ROI with good A/B testing.

    Presentation Slides »

  • A/B Testing: Which Way Does Your Duck Face? - Part 1

    A/B Testing: Which Way Does Your Duck Face? – Part 1

    WordCamp San Diego 2018Speaker: Mike Demo

    May 4, 2018 — Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%? Think this sounds silly? It is but backed by research. Spend some time to learn about what a/b testing is, what things to test, testing methodology and the best tools to use for your site. Everyone will get a handout of the very same checklist I use when A/B testing our client’s sites. One of our clients, an insurance company, increased leads by making just a small 2px change. When you launch a website, you are guessing. Sure the guesses are educated based on experience and data, but you can maximize your ROI with good A/B testing.

    Presentation Slides »

  • Mike Demo: Which Way Does Your Duck face?

    Mike Demo: Which Way Does Your Duck face?

    WordCamp Phoenix 2018Speaker: Mike Demo

    February 26, 2018 — Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%?

    Think this sounds silly? It is but backed by research. Spend some time to learn about what a/b testing is, what things to test, testing methodology and the best tools to use for your site.

    Everyone will get a handout of the very same checklist I use when A/B testing our client’s sites. One of our clients, an insurance company, increased leads by making just a small 2px change.

    When you launch a website, you are guessing. Sure the guesses are educated based on experience and data, but you can maximize your ROI with good A/B testing.

  • Mike Demo: A/B Testing – Which Way Does Your Duck Face?

    Mike Demo: A/B Testing – Which Way Does Your Duck Face?

    WordCamp Boston 2017Speaker: Mike Demo

    August 16, 2017 — Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%?

    Think this sounds silly? It is but backed by research. Spend some time to learn about what A/B testing is, what things to test, testing methodology and the best tools to use for your site.

    Everyone will get a handout of the very same checklist I use when A/B testing our client’s sites. One of our clients, an insurance company, increased leads by making just a small 2px change.

    When you launch a website, you are guessing. Sure the guesses are educated based on experience and data, but you can maximize your ROI with good A/B testing.

  • Mike Demo: A/B Testing – Which Way Does Your Duck Face?

    Mike Demo: A/B Testing – Which Way Does Your Duck Face?

    WordCamp Raleigh 2017Speaker: Mike Demo

    May 28, 2017 — Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%?

    Think this sounds silly? It is, but backed by research. Spend some time to learn about what a/b testing is, what things to test, testing methodology and the best tools to use for your WordPress site.

    Everyone will get a handout of the very same checklist I use when A/B testing our client’s sites. One of our clients, an insurance company, increased leads by making just a small 2px change.

    Want YOUR site to be tested live? Please tweet me your URL @MPMIKE with the hashtag #TESTME. Selected sites will get live feedback and examples.

    When you launch a website, you are guessing. Sure the guesses are educated based on experience and data, but you can maximize your ROI with good A/B testing