‘a/b testing’ Videos

  • Ondřej Ilinčev: Věci, které fungují na webu na základě výsledků 7000 AB testů.
  • Ross Johnson: Running Your First A/B Test with Google Optimize

    Ross Johnson: Running Your First A/B Test with Google Optimize

    WordCamp Jackson 2019Speaker: Ross Johnson

    December 19, 2019 — There are countless examples of how simple changes have made a dramatic improvement in website performance. Website owners have found that changing the wording on their “add to cart” buttons can increase sales by 30% or even more. Simply changing the imagery or messaging in your hero area has increased online leads by over 100%. You’ll never “guess” your way into a high performing website, you need to run tests and see what performs better. This may sound hard, but it’s really not. In this talk I’ll show you how to start your first and second A/B test. An A/B test is where you test two different variations of the same page. While this may sound complicated it can be done in minutes and without any custom programming through a free tool called Google Optimize.

  • Léon Fisel: Splittesting in WordPress

    Léon Fisel: Splittesting in WordPress

    WordCamp Stuttgart 2019Speaker: Léon Fisel

    November 16, 2019 — Unfortunately the slides were not recorded due to a technical problem. Please have a look at the linked slides.

    Short Lightningtalk with a short insight into the idea behind a split test, what has to be considered and how a split test can be implemented in WordPress.

    Presentation Slides »

  • Pablo Moratinos: Pablo Moratinos: A/B Testing con WordPress

    Pablo Moratinos: Pablo Moratinos: A/B Testing con WordPress

    WordCamp Valencia 2019Speaker: Pablo Moratinos

    October 21, 2019 — Para tomar decisiones de diseño, copywriting o negocio en tu web con WordPress, nada mejor que basarte en datos fiables. La intuición puede ayudarte pero también puede hacerte perder mucho dinero.

    Los test A/B y multivariante son herramientas que permiten validar una hipótesis de mejora en tu sitio web, tu newsletter o incluso tus campañas de Facebook y Google Ads, con ciertas garantías de éxito.

    En esta charla descubrirás cuándo son adecuados los test a/b, cómo diseñarlos, cómo crearlos en WordPress y cómo saber cuándo son concluyentes sus resultados.

    Presentation Slides »

  • Mike Demo:  A/B Testing: Which Way Does Your Duck Face?

    Mike Demo: A/B Testing: Which Way Does Your Duck Face?

    WordCamp Riverside 2017Speaker: Mike Demo

    September 16, 2019 — “Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%?

    Think this sounds silly? It is but backed by research. Spend some time to learn about what a/b testing is, what things to test, testing methodology and the best tools to use for your site.

    Everyone will get a handout of the very same checklist I use when A/B testing our client’s sites. One of our clients, an insurance company, increased leads by making just a small 2px change.

    When you launch a website, you are guessing. Sure the guesses are educated based on experience and data, but you can maximize your ROI with good A/B testing.”

  • Mike Demo: A/B Testing – Which Way Does your Duck Face?

    Mike Demo: A/B Testing – Which Way Does your Duck Face?

    WordCamp Vancouver 2018Speaker: Mike Demo

    August 9, 2019 — When you launch a website, do you know what works? You don’t; you’re guessing. Your guesses may be based on experience and education, but with good A/B testing you can also make decisions based upon data. For example, do you know that even the way a duck’s face points (left versus right) could increase your conversions by 40%? As a case study, one of our clients, an insurance company, increased leads by making just a small 2px change. In this talk, we will spend some time review the A/B checklist I personally use to guide you on your journey to discover what things to test, testing methodology, and the best tools to use for your clients sites.

    Presentation Slides »

  • Alessandro Frangioni: Digital Strategies: A/B Test e Landing Page in WordPress con Instapage e Google Optimize

    Alessandro Frangioni: Digital Strategies: A/B Test e Landing Page in WordPress con Instapage e Google Optimize

    WordCamp Rome 2018Speaker: Alessandro Frangioni

    April 11, 2019 — Creare una strategia di web marketing sfruttando WordPress come base di tutto e integrando tool di A/B Test come Google Optimize in grado di fare varianti a/b e testi multivariati con pochi passaggi, tutti con interfaccia grafica.

    In più vedremo come integrare Instapage come piattaforma per le landing, indispensabili per le strategie di digital advertising e SEO.

  • Mike Demo: A/B testing - which way does your duck face?

    Mike Demo: A/B testing – which way does your duck face?

    WordCamp Hamilton 2018Speaker: Mike Demo

    June 4, 2018 — When you launch a website, do you know what works? You don’t; you’re guessing. Your guesses may be based on experience and education, but with good A/B testing you can also make decisions based upon data.
    For example, do you know that even the way a duck’s face points (left versus right) could increase your conversions by 40%? As a case study, one of our clients, an insurance company, increased leads by making just a small 2px change.
    In this talk, we will spend some time reviewing the A/B checklist I personally use to guide you on your journey to discover what things to test, testing methodology, and the best tools to use for your clients’ sites.

  • Mike Demo: A/B Testing: Which Way Does Your Duck Face? - Part 2

    Mike Demo: A/B Testing: Which Way Does Your Duck Face? – Part 2

    WordCamp San Diego 2018Speaker: Mike Demo

    May 4, 2018 — Part 2
    Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%? Think this sounds silly? It is but backed by research. Spend some time to learn about what a/b testing is, what things to test, testing methodology and the best tools to use for your site. Everyone will get a handout of the very same checklist I use when A/B testing our client’s sites. One of our clients, an insurance company, increased leads by making just a small 2px change. When you launch a website, you are guessing. Sure the guesses are educated based on experience and data, but you can maximize your ROI with good A/B testing.

    Presentation Slides »

  • A/B Testing: Which Way Does Your Duck Face? - Part 1

    A/B Testing: Which Way Does Your Duck Face? – Part 1

    WordCamp San Diego 2018Speaker: Mike Demo

    May 4, 2018 — Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%? Think this sounds silly? It is but backed by research. Spend some time to learn about what a/b testing is, what things to test, testing methodology and the best tools to use for your site. Everyone will get a handout of the very same checklist I use when A/B testing our client’s sites. One of our clients, an insurance company, increased leads by making just a small 2px change. When you launch a website, you are guessing. Sure the guesses are educated based on experience and data, but you can maximize your ROI with good A/B testing.

    Presentation Slides »