December 18, 2023 — Banner e pubblicità sono sempre un problema per chi ottimizza le performance di un sito, specialmente su WordPress.
Questo perchè vengono inserite nelle pagine in maniera non controllata e non rispettando pienamente i Web Core Vitals.
In questo talk parlerò di come gestirle in modo da rispettare pienamente i Web Core Vitals tramite un pò di PHP e di JS che ottimizzeranno il loro inserimento e non impatteranno sul rendering delle pagine

April 7, 2019 — Facebook advertising is hands down one of our biggest business opportunities. But the majority of us aren’t using them effectively (if at all!). Once you know how to make Facebook work for you – you can drive thousands of people to your content for very little spend.

In this session I’ll show you some of the best ways to make the most of Facebook ads.

February 27, 2017 — Do you hate ads? Of course you do – not only are they insanely confusing to implement, they’re junking up your beautiful website! Alas, they’re a necessary evil. Rather than blindly dropping in ad scripts and praying something happens, let’s talk about how we can better understand some fundamental concepts and strategies for ad integration.

In “Make Ads Great Again,” we’ll develop a better appreciation for how important a correct ad integration is for the success of your WordPress site and how we can actually make them contribute to your site aesthetic.