October 25, 2017 — New to Facebook Advertising? Been unsuccessful in the past? Looking to level up what you’re already doing? Discover the capabilities using Facebook Advertising for lead generation and sales for your own business and your clients. Leave with a checklist of tools and best practices every digital marketer should implement into their website and landing pages to increase conversions.
June 19, 2017 — Absolutely. Remarketing is a tactic available for any person selling any product or service on almost any platform. It allows you to show an advertisement on web display or social media to people that have been to specific areas on your website. The possibilities are endless. And the best part? It’s super easy for developers and marketers to set up.
Remarketing is the most personal and potentially effective form of web/social advertising that exists, because its based on people that have already been to a website.
Remarketing allows for impactful and clear advertising strategies that make highly focused propositions to users with the goal of creating conversions or introducing web traffic to new services.
Remarketing is extremely simple to set up, and developers can include remarketing tags for clients right from the get-go, creating increased value.
BONUS: You just should have these tags on your site, even if you are never going to use them.
February 27, 2017 — Do you hate ads? Of course you do – not only are they insanely confusing to implement, they’re junking up your beautiful website! Alas, they’re a necessary evil. Rather than blindly dropping in ad scripts and praying something happens, let’s talk about how we can better understand some fundamental concepts and strategies for ad integration.
In “Make Ads Great Again,” we’ll develop a better appreciation for how important a correct ad integration is for the success of your WordPress site and how we can actually make them contribute to your site aesthetic.
December 21, 2016 — Advertising is changing more rapidly than ever. The traditional push, paid-media advertising is being replaced with strategies and activities primarily based on owned media channels and original content; some brands even consider themselves as media houses. This is very beneficial for the WordPress community, but there is still need for innovation and improvements, to make the platform perform even better in this new space.
July 4, 2016 — Advertising can be enjoyable, entertaining, moving and even beautiful. Why is it such an awful experience online?
This talk addresses these questions: Can we make ads better so we don’t have to hate them? Can developers learn to speak the language ad-ops uses?
December 13, 2015 — In 2012 and again in 2013, I hit the blogger’s dream — one of my posts went viral. As of today, it has over a million views and has been shared on Facebook 450,000 times:
During the two separate instances when it went viral, I learned a bunch of lessons on both blogging and hosting a website. The goal of the talk is to share these lessons and help bloggers be prepared should they go viral, too:
My hosting plan left my site woefully unprepared for spikes in traffic. What were some things I could have done to prepare?
My ad network shut down my account for alleged fraud, and I lost potentially thousands of dollars worth of ad revenue. Was there anything I could have done differently?
Tons of sites started republishing the post without permission. I even had to deal with a blatant case of plagiarism, when someone not only republished my post in its entirety, but changed the title and author. What was the best way to handle this?
I was also contacted by a few reputable sites (USA Today, HuffPost) to republish the post in its entirety. Was it worth it to grant permission?
Of course, the virility of the post drew the requisite trolls. What were some of the productive — and unproductive — ways to deal with them?
April 6, 2015 — This presentation is on the Do’s and Don’ts of advertising on Facebook and Twitter. Learn some of the tips and tricks to jumpstart your campaigns to build your brand or sell your products.
October 21, 2014 — John Rodriguez – Integrating Facebook Ad tracking with WordPress – at WordPress NYC meetup on October 21 2014.