March 12, 2020 — This talk covers common failures businesses make in their social media strategies and how you can get your business back on track so you can build and audience that converts into sales.
August 26, 2019 — This talk will outline the 10 most common mistakes businesses make when launching their own multi-vendor marketplaces. These are not just technical mistakes but also business mistakes. These mistakes have been gathered from over five years of experience in leading the development of the WC Vendors Marketplace plugin. Some of these mistakes also apply to your standard ecommerce stores and the solutions provided apply to both.
March 31, 2019 — There are 28 Million small businesses that drive the American economy, 46% of small businesses have no websites. Cities are collections of neighborhoods – and neighborhoods are powered by small business. From coffee shop owners to fitness instructors the people we see in storefronts are building and reinforcing the unique character of our cities. Come listen to how WordPress.com and local independent developers are telling the stories of local small businesses in 2-hour increments. Come and join the revolution.
July 30, 2018 — This presentation blends the running a business topic with the themes / plug-in topic, to present some of my experiences as both a WordPress end user and a WordPress developer, as they relate to achieving small business goals with WordPress driving your business content and customer online experience. As an e-commerce entrepreneur, switching to WordPress and Woo Commerce (from Pinnacle cart) opened up a massive amount of opportunities for my business. As an end user, while the learning curve was a bit long, the result was well worth it in terms of the growth that was achieved over prior systems. However, achieving the best results came from understanding how plug-ins and structure can be a tremendous help in taking advantage of opportunities.
Now on the WordPress developer side, helping small businesses and non-profits incorporate WordPress into their digital marketing and customer experience efforts, organizing the “building blocks” of WordPress, via content, site structure and utilization of plug-ins, can make a huge difference when running a small business successfully. In other words, understanding your own business opportunities and challenges when using WordPress, and understanding your client’s business opportunities and challenges if you are developer, is key to utilizing WordPress to the fullest as a valuable digital marketing tool towards achieving business marketing and revenue goals.