May 6, 2017 — In this talk Nathan B. Weller will outline and explain the seven essential elements every content strategy should consist of and provide a blueprint for creating your own.

May 4, 2017 — Essa palestra/painél será ministrada por Natércia (Coordenadora de Midias Sociais do O POVO), Maria Fernandes ( Gerente de projetos digitais do O POVO) e Arenusa Goulart ( Diretora de Estratégias Digitais do O POVO)

A palestra vai abordar sobre o cenário de blogs nos dias de hoje.

– Blog morreu?
– Qual a importância de ter um blog;
– Qual a importância do O POVO ter parcerias com blogs;
– Como é a parceria do blogueiro com o O POVO ;
– Como é feito o processo de parcerias;
– Blog tem retorno comercial?

January 8, 2017 — In this talk, the audience can expect to learn about creating successful content strategies for their WordPress sites and blogs. I will cover creating an editorial calendar, using analytics and research to generate content ideas, and providing a report back to leadership regarding the success (or not) of a WordPress site or blog.

October 30, 2016 — There’s a lot of great reasons to blog — most of them have been articulated by tons of brilliant folks (you can make money, you can have influence, you can demonstrate expertise). What I’ll share with you is five things you will discover about yourself as you start blogging consistently.

Presentation Slides »

April 10, 2016 — Content development is often a critical bottleneck when it comes to social media and online marketing. Whether you lead an organization’s social media marketing, or you’re your own one-person social media team, you’ll learn how to strategize, plan, and execute your content so that you can reformat, re-engineer, reuse, and renovate to gain a broader reach, save time, emphasize key marketing concepts, lengthen campaigns, and build relationships. We’ll talk about the coordination of video, visual, audio, and written content across various formats.

April 5, 2016 — In this talk, users of all levels can expect to learn different ways to create content strategies for their WordPress sites and blogs. I will cover several ways to create an editorial calendar. how to generate content ideas, and resources for implementing good content creation practices using tools in WordPress.

Presentation Slides »