May 20, 2022 — This talk shares a way of using WordPress to streamline process and repurpose content to create even better results than constantly creating new content.

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November 16, 2019 — Unfortunately the slides were not recorded due to a technical problem. Please have a look at the linked slides.

I would like to talk about Content writing and SEO. Being a Happiness Engineer at Automattic, I have experience with the issues and trouble bloggers come across. So I would love to share some strategies on creating content and SEO with the audience.

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October 1, 2019

May 30, 2018 — How many times have you been told (or told yourself) that you need to develop a content strategy? We talk a lot about content strategies. We beat ourselves up about not having one or not having one good enough. But when it comes to developing an actionable content strategy, the concept can feel so aloof and be a daunting undertaking. This session shows how to use social media, organic search and analytics to craft a strategic content strategy that aligns to your subject matter and gives your content the best chance of being found. Time in this session will benefit WordPress-ers from all backgrounds, whether you’re just getting started or ready to take your site next level. You’ll walk away ready to get the most strategic of content strategies kicked off, armed with a process that has just enough prescription to give guardrails while allowing for the fluidity to adjust for any subject matter or site.

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October 8, 2017 — Just as an occasional Tweet is not a social media campaign, having a blog doesn’t mean that you’re doing content marketing. While blogging is a key component, a weekly blog post probably isn’t enough by itself to give your business the boost you want. Let’s talk about strategy, branding, and developing a killer content marketing plan with your WordPress blog at the core of it all.

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May 6, 2017 — In this talk Nathan B. Weller will outline and explain the seven essential elements every content strategy should consist of and provide a blueprint for creating your own.

May 4, 2017 — Essa palestra/painél será ministrada por Natércia (Coordenadora de Midias Sociais do O POVO), Maria Fernandes ( Gerente de projetos digitais do O POVO) e Arenusa Goulart ( Diretora de Estratégias Digitais do O POVO)

A palestra vai abordar sobre o cenário de blogs nos dias de hoje.

– Blog morreu?
– Qual a importância de ter um blog;
– Qual a importância do O POVO ter parcerias com blogs;
– Como é a parceria do blogueiro com o O POVO ;
– Como é feito o processo de parcerias;
– Blog tem retorno comercial?

January 8, 2017 — In this talk, the audience can expect to learn about creating successful content strategies for their WordPress sites and blogs. I will cover creating an editorial calendar, using analytics and research to generate content ideas, and providing a report back to leadership regarding the success (or not) of a WordPress site or blog.

October 30, 2016 — There’s a lot of great reasons to blog — most of them have been articulated by tons of brilliant folks (you can make money, you can have influence, you can demonstrate expertise). What I’ll share with you is five things you will discover about yourself as you start blogging consistently.

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April 10, 2016 — Content development is often a critical bottleneck when it comes to social media and online marketing. Whether you lead an organization’s social media marketing, or you’re your own one-person social media team, you’ll learn how to strategize, plan, and execute your content so that you can reformat, re-engineer, reuse, and renovate to gain a broader reach, save time, emphasize key marketing concepts, lengthen campaigns, and build relationships. We’ll talk about the coordination of video, visual, audio, and written content across various formats.