‘conv’ Videos

  • Topher DeRosia: How To Increase E-commerce Conversions

    WordCamp Austin 2020Speaker: Topher DeRosia

    November 14, 2020 — This talk recommends how to increase engagement, lower customer acquisition costs, and, ultimately, improve store sales.

    An e-commerce store is only as valuable as the number of visitors it converts to buyers. But Rome wasn’t built in a day and neither is a successful online store. Building a sustainable, cash positive storefront takes time – and a thoughtful strategy.