December 27, 2019 — The BigCommerce WordPress plugin uses headless ecommerce to create a hybrid of a SaaS and WordPress. It’s powerful, fast, easy, scalable, and inexpensive. This is not a deeply technical talk, but rather a discussion about how the ecommerce landscape is changing in WordPress.
This is not intended to be a sales pitch for BigCommerce, but rather a plugin overview, similar to an “Introduction to WooCommerce” talk. Obviously BigCommerce must come up, but this is more about the evolving landscape of ecommerce in WordPress with the move to SaaS based plugins.
May 5, 2017 — Saiba como iniciar o desenvolvimento de plugins para WooCommerce. Conheça os objetos, classes e hooks do WooCommerce, e então saiba como você pode utilizar os recursos já existentes do plugin para um desenvolvimento mais ágil e padronizado de suas próprias extensões. Será apresentado também o case do desenvolvimento do plugin Registrations for WooCommerce (https://wordpress.org/plugins/registrations-for-woocommerce/).
September 12, 2015 — The biggest and best-known ecommerce solution for WordPress does everything. It’s flexible, extendable, and almost infinitely configurable. It’s a Swiss Army Knife with 276 blades. But if all you need is a bottle opener, do you really need to walk around with a 2kg knife in your pocket?
We’ll talk about the things you need to consider when choosing an ecommerce solution. I’ll give you a list of questions to help you decide. And we’ll discuss some of the available WordPress ecommerce products so you can make an informed decision.
This talk is aimed toward business owners who need to add ecommerce to their sites and toward WordPress consultants (designers/developers) who wish to help their clients make the best decisions on ecommerce solutions. No coding knowledge is required.
July 10, 2015 — A reflective look back at our journey, including our growing pains and lessons we’ve learned, from some of the earliest “premium themes” to a team of 50 supporting the biggest ecommerce plugin for WordPress.
October 19, 2014 — Apresentação para Small Talk no Word Camp Rio de Janeiro 2014, com foco na gestão e recursos do e-commerce administrado com o WooCommerce (com Anilton Veiga)