September 3, 2022 — Dieser Vortrag bietet eine Einführung in Growth Hacking mit Themen wie:
– Erkenntnisse aus Google Analytics-Daten
– Verwendung vorhandener Daten, um die Wachstumsstrategie zu gestalten
– Product Market Fit: Eignung des Produkts für seinen Markt
– Landingpages und UX (Schwerpunkt Traffic und Conversions)
– TOFU (Top of the Funnel Marketing)
– Growth Hacking in der Praxis
– Growth Marketing Retention (Schwerpunkt Remarketing und Userlifetime)
– Growth Marketing Sprints
November 26, 2020 — ¿Qué es el Growth Hacking? ¿Qué es un Funnel de ventas? Cómo podemos podemos aplicarlo para conseguir más ventas de productos y servicios.
Charla impartida por José Luis Terrazas Rodriguez:
20 años en el mundo informático.
10 últimos años en el mundo web y 3 últimos años en la empresa VITE MARKETING S.L. de Irún. Diseño de páginas web, SEO, redacción de contenidos, RRSS, etc…
February 1, 2019 — Traditionally, marketing and product design have been thought of as separate roles within many organizations. Often times, a gap is formed between the two, leaving an inconsistent experience from the time a customer is made aware of a product up through the time they’re an actual customer. Whether you’re a freelancer or part of a large company — join me as I dig into the growth funnel (AAARR model—Acquisition, Activation, Retention, Referral and Revenue) and explore ways in which you can rapidly iterate in your marketing and product to provide a more cohesive experience for your target demographic.