‘Landing Page’ Videos

  • Josianne Thessereault: Comment construire la «landing page» parfaite sur WordPress

    Josianne Thessereault: Comment construire la «landing page» parfaite sur WordPress

    WordCamp Montreal 2019Speaker: Josianne Thessereault

    December 25, 2019 — Pour les aspirants femmes et hommes d’affaire de ce monde qui cherchent à construire la page parfaite pour vendre un produit sur leur site WordPress. Je vous présente comment trouver un titre du tonnerre, quoi inclure sur une page de “landing”, le placement des éléments, qu’est-ce qu’un CTA (call to action), comment construire le CTA parfait et comment analyser la conversion sur WordPress. En prime, je présente les thèmes et extensions qui faciliteront vos démarches!

    Presentation Slides »

  • Adlan Khalidi: Bagaimana Membina Landing Page yang Berimpak Tinggi

    Adlan Khalidi: Bagaimana Membina Landing Page yang Berimpak Tinggi

    WordCamp Kuala Lumpur 2019Speaker: Adlan Khalidi

    November 13, 2019 — Landing page merupakan halaman pertama yang akan dilawati apabila kita membuat iklan samada di Google Ads ataupun Facebook.

    Oleh itu, first impression adalah sangat penting.

    Apakah elemen yang penting? Adakah headline, copywriting atau kelajuan?

    Dalam topik ini, saya akan kupas tips untuk menghasilkan landing page yang berimpak tinggi.

    Landing page yang bagus hendaklah mampu menjana lead (Lead Gen) /prospek kepada kita atau klien.

  • Sheila Oliver: 10 Tips to Create an Effective Landing Page

    Sheila Oliver: 10 Tips to Create an Effective Landing Page

    WordCamp Atlanta 2018Speaker: Sheila Oliver

    January 25, 2019 — “Landing pages are one of the easiest and most cost-effective ways to get a message to your target audience and a terrific tool to move prospects through the sales cycle. Done well, your landing page can generate high response rates and results including increased e-commerce sales and valuable sales leads.

    We’ll discuss what makes a good landing page, with examples and the elements that make a landing page effective.”

  • Mohamed Hamad and Liesl Barrell: Lay of the Landing Page - Building Great Marketing Campaigns on WordPress

    Mohamed Hamad and Liesl Barrell: Lay of the Landing Page – Building Great Marketing Campaigns on WordPress

    WordCamp Montreal 2016Speakers: Mohamed Hamad, Liesl Barrell

    December 16, 2016 — Are you trying to get users to DO something on your site? Whether it’s sign-up, buy, download, donate: if you have a goal you NEED landing pages! This talk covers important basics like what landing pages are and why/when to use them, attention ratio, message match and key persuasive elements. Includes a walk-through of examples of our premium interactive landing page templates and case studies to see what converts best and why. Run better, more efficient, and just plain cooler campaigns, plus get the most out of your marketing time and dollars!

    Presentation Slides »

  • Tomoaki Yoshida: CMSとしてのWordPress – WordPressで管理するランディングページ –

    Tomoaki Yoshida: CMSとしてのWordPress – WordPressで管理するランディングページ –

    WordCamp Tokyo 2016Speaker: Tomoaki Yoshida

    October 11, 2016 — ランディングページや入力フォームページをどのようにしてWordPressにて管理しているかをご紹介します。

    現在、Sansan株式会社マーケティング部では50ページ程度のシンプルな入力フォームからランディングページまで、様々な様式のページをWordPressで管理しています。

    WordPress本体やプラグインのアップデートでのコンフリクトなどを避けるため、極力既存のプラグインに頼らずfunctions.phpに独自関数を記述するなどの工夫をしています。

    また、プラグインは厳選したもののみ使用するのですが、その中でもAdvanced Custom Fieldsは最大限に活用し、スマホ専用ページの有無と表示切り替え、サンクスページやサンクスメールの作成、コンバージョン測定ツールのタグ設置などを管理画面から設定できるようにし、各ページで条件分岐するなどして様々な表示に対応しています。

    Presentation Slides »

  • Natasha Martin: Marketing for WordPress

    Natasha Martin: Marketing for WordPress

    WordCamp Oklahoma City 2016Speaker: Natasha Martin

    August 26, 2016 — We don’t just create user personas when planning out web projects anymore. Companies are now striving for a 360 degree view of their customers and how they interact with their services, whether it be through a public website, customer service portal, mobile app, contact form or other touch point.

    Learn how you can help your clients or colleagues create customer journeys that map out the full experience of a customer’s interactions across multiple channels and build out some of those interactions through plugins and custom landing pages in WordPress that integrate with other marketing platforms like Mailchimp, social media and Google analytics.

    We’ll cover conceptual information and get a little technical on the implementation, but this is a presentation designed for all levels of experience with WordPress and other content management systems.

    Presentation Slides »

  • Alex Oliveira: How To Build A Good Landing Page

    Alex Oliveira: How To Build A Good Landing Page

    WordCamp Miami 2016Speaker: Alex Oliveira

    April 12, 2016 — In this track you’ll learn the anatomy of a landing page. The design layout, what copy to write, images, call-to-action-, best forms to use and much more. In addition, you’ll find out how to optimize and market your landing page.

    Presentation Slides »