‘Leveraging’ Videos

  • Theresa Spencer: Leveraging WordPress as a Digital Sports Publisher

    WordCamp Publishers: Columbus 2019Speaker: Theresa Spencer

    June 2, 2020 — In this presentation we explored the underlying structures all stories share, explained how every member of a publishing team can benefit from this understanding. We took a look at some specific examples, and attendees left the session inspired and reinvigorated with their storytelling approach.

    Presentation Slides »

  • Isaac Irvine: Leveraging Viral Videos on Social Media to Get More Clients

    WordCamp Phoenix 2018Speaker: Isaac Irvine

    February 27, 2018 — This session is led by video marketing expert Isaac Irvine. Isaac has been working at GoDaddy since 2007 and has a lot of experience in the social media and marketing world! In his session, Isaac will be going over what makes a video go viral and how it can lead to increased brand awareness for your company. The world we live in today is saturated with content–and Isaac will provide you with tangible steps you can take to make your videos stand out. You’ll walk away with a better understanding of how to create brand awareness through video content, how to spot the potential for your content to go viral, and how to determine what you should invest to get your content seen by a larger audience!