October 30, 2020 — In this case study you’ll learn how one company used its core values to turn a public dispute over website logs with the DOJ into a wildly successful global campaign for internet privacy, AND you’ll learn why open platforms like WordPress are so important to preserving a free and open internet, especially in times of crisis.
At the end of the session you’ll better understand how to:
Use your WordPress blog as a central component of an overall messaging strategy
Interact with media to tell your story
Turn your brand’s core values into media talking points
Navigate the treacherous waters of political brand involvement while maintaining an ostensibly neutral stance
June 18, 2020 — ‘You cannot make an omelette without breaking a few eggs.’ Things are inevitably going to break. And that’s stressful. If your triaging process involves manually seeking through log files or you only find out something is broken after a customer calls you, then you’re probably not fixing problems efficiently.
In this lightning talk Niels will discuss how to prevent, proactively detect and quickly react to issues. He will provide a short overview of tools that help with testing and preventing issues. The talk will cover logging frameworks and platforms that will actively alert you and help find out what’s going wrong. Finally, Niels will advise on adding metrics to your site in order to prevent future issues.