October 26, 2018 — This presentation focuses on three main topics:
Design principles and frameworks for developing dynamic and personalized content
Data principles and frameworks for identifying and segmenting our audiences.
Utilization of WordPress and other low cost tools to execute these strategies
February 14, 2018 — In this talk I’ll cover what personalization and content targeting are and multiple ways of achieving both using WordPress as the underlying CMS. We’ll also cover some of the dangers of personalization projects and ways they can go wrong.
November 21, 2015 — Whether you’re a WordPress Web Designer or a steady blogger, building and customizing your own or a client’s website to fit their brand is important for more reasons than one. But when it comes to taking a site to the next level for your blog or business, personalizing the way a website interacts with a potential customer can change the success of a business — online and offline, big and small, for better or worse.