‘Publicity’ Videos

  • Sara Khong: How blogging can be an effective publicity and marketing platform

    Sara Khong: How blogging can be an effective publicity and marketing platform

    WordCamp Kuala Lumpur 2018Speaker: Sara Khong

    February 8, 2019 — Blogging opened up opportunities for me to to publish my books and win consulting projects. In my talk I will share how I used my website sarakhong.com to establish authority, create a portfolio to showcase my expertise, and reach out to potential clients.

    Presentation Slides »

  • Kitty Lusby: How to Get Killer Publicity For Free

    Kitty Lusby: How to Get Killer Publicity For Free

    WordCamp Las Vegas 2015Speaker: Kitty Lusby

    February 17, 2016 — Have you noticed that there are a LOT of blogs out there? All of them want the same basic thing – readers. Paid traffic can be great, and SEO is vital, but there’s nothing quite as effective as a direct referral from somebody who doesn’t even know you. It’s fairly simple to start making connections with other bloggers, and with a little bit of knowhow, those connections will translate into free advertising and endorsements for your blog that will make your traffic skyrocket. Once we cover the basics of how to network effectively, we’ll get into some tips and tricks to get the most mileage out of promotions, including posts on your blog and promos that other bloggers are doing for you. Learn how a little bit of effort can yield huge results.