June 15, 2020 — Do you have an adequate website, but are great results missing? Do you find it difficult to renew your website, even though you know it’s really necessary? We will help you to take the next step(s).

During our presentation we will guide you through every step of the process. Of course, we keep in mind not to lose your current position in Google!

We will discuss:
1) The importance of a strong brand identity,
2) Different ideas for conversion optimization,
3) New ways to attract the right visitors

After this presentation you will have enough ideas to improve the success of your own website!

Presentation Slides »

December 10, 2017 — WordPress at its heart is a blogging platform, designed to serve a site that’s largely read-only. Logging in isn’t necessary unless you’re an admin looking to write a blog post or adjust settings. This is a good thing! Scaling a site that’s predominantly read-only is very easy because you can place a CDN like CloudFront or a page cache like Varnish in front of a single server and serve many, many requests from hardware as cheap as $5 per month.

But what happens when you have a site that isn’t read-only? What happens when you have, for example, a WooCommerce site with a couple hundred transactions a day? Or perhaps you run a news site with millions of pageviews a month? All of a sudden, that poor $5 server is catching on fire and asking what it did to deserve this!

Running a single server like this is called a “Single Point of Failure” and that is a very big no-no to run in a production environment. Cloud servers are ephemeral in nature and aren’t guaranteed to stay up 100% of the time. Any number of things can go wrong, which is why designing your infrastructure to respond to bursts of traffic as well as be able to continue serving requests when servers go down is paramount to a reliable production environment.

This talk will give an overview of what is involved from moving from a single-server setup to a scalable, highly-available infrastructure on AWS.

November 6, 2016 — Was wir aus der Skalierung von WordPress Multisite für 1 Millionen User gelernt haben.

Presentation Slides »

October 31, 2016 — Everybody wants their site to be scalable. From shared hosting customers to large media companies on expensive dedicated hardware, people deserve to get every last bit of performance that they’ve paid for.

However, most people don’t even bother to load test their sites. And of those who do, a number tend to only run basic tests on their local machine. To truly understand what you can reasonably expect, you need to throw real traffic (and real scenarios) at your production environment.

In this session, we will discuss how to generate tests that mimic realistic user traffic, ways to run these tests against your site, and what to do after you realize things maybe aren’t as fast as you’d thought.

Presentation Slides »

October 18, 2016 — How to optimize your stack for better scalability?
WordPress isn’t just used for your average blog that has 10 visitors per day. The tech industry has realized that the WordPress platform can be leveraged as the foundation for all kinds of content-driven websites. But when your website gets increasingly popular and your WordPress installation is under heavy load, that’s when things get more complicated.
WordPress is built on top of PHP & MySQL and in this presentations I will show you how to optimize your stack for better scalability. We’ll be talking about software like Varnish, Nginx, Redis & PHP-FPM. We will also cover topics like loadbalancing, session distribution, static file hosting, SSL termination & aggressive page caching.
Just enough infrastructure talk to make your WordPress bullet proof. But don’t worry, we’ll start from the beginning.
WordPress isn’t just used for your average blog that has 10 visitors per day. The tech industry has realized that the WordPress platform can be leveraged as the foundation for all kinds of content-driven websites. But when your website gets increasingly popular and your WordPress installation is under heavy load, that’s when things get more complicated.

Presentation Slides »

February 22, 2016 — Mike and Chris have deployed sites that got over 10 million page views a month. Recently one site got 30 million in an hour. A customer sold 2500 tickets in 30 minutes using OpenTickets on WooCommerce.

Learn how to securely scale WordPress and WooCommerce to handle massive traffic and still sleep at night.

May 27, 2015 — This talk is about the challenges that are faced when building a platform structure in WP for enterprise. It discusses building a scalable WordPress platform offering WP as a service to the business and meeting their requirements, policies, documentation, and vulnerabilities. It looks at building WordPress on AWS, automated deployments, automated testing and WP best practices, auto-scaling.

May 6, 2015 — This panel is comprised of the project managers and developers behind three complex and highly-trafficked WordPress sites. They’ll briefly discuss how they use WordPress at scale and the challenges they had to overcome. and will then take questions from the audience.

December 23, 2014 — Scaleability mit WordPress – Spontansession auf dem WordCamp Hamburg 2014